In September, Fort Worth’s Rahr & Sons Brewing Co. will transition Ugly Pug from bottles to cans as demand for canned craft beers grows.
Ugly Pug — a Schwarzbier or Black Lager that has flavors of bitter chocolate and coffee — is one of Rahr & Sons’ original year-round offerings. It received its name after owner Fritz Rahr saw his mother-in-law’s dog, Oscar, and declared him to be an ugly pug. To promote the beer’s launch in cans, the brewery will utilize the tagline “Chug a Pug” on pint glasses, T-shirts and posters.
Several of Rahr & Sons’ beers are now available in cans since beginning the transition process more than two years ago. The brewery recently purchased a new larger canning line that doubled their capacity to up to 1,200 cases a day with plans to shift most of its production to cans.
“Rahr & Sons remains committed to creating delicious craft beers while evolving with the market,” said Rahr. “Cans are more portable, eco-friendly and prevent unnecessary light and oxygen from breaking down the hops in a beer.” – Robert Francis