Hired by show creators, Herrick Entertainment, as additional agency to on-board sponsorship/product placement partners
Fort Worth based Wheelhouse Marketing & PR announced its partnering role with the upcoming national television competition series “American Beauty Star” hosted by iconic supermodel Adriana Lima, premiering September 21st at 9:30 p.m. on A+E Networks’ Lifetime Channel, according to a news release.
With an existing relationship in place, show creators Herrick Entertainment hired Wheelhouse as an additional agency to on-board sponsors and product placement partners, the release said.
“We’re thrilled to be working with Norton Herrick and his team on this project. It’s going to be an exciting competition,” states Wheelhouse Marketing & PR President, Julie Curtis. “We have some incredible partners this season and we’re already gearing up for brand outreach for season 2.”
According to the release season one partnering brands brought in by Wheelhouse Marketing & PR include: BRONX COLORS Urban Cosmetics, Glamcor, Fave4, Algenist and Completely Bare.
Wheelhouse Marketing & PR “develops connectivity between brands and unique entertainment properties by creating holistic partnerships that initiate win-win platforms” through public relations campaigns, marketing initiatives and sales programs.