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Wednesday, November 25, 2020
Culture Fort Worth's Dickies gives Big Tex a makeover
Culture Fort Worth's Dickies gives Big Tex a makeover

Fort Worth’s Dickies gives Big Tex a makeover

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Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

Big Tex got dressed in a hurry last year. No surprise. After going up in flames in 2012 like a dried Christmas tree, it was a bit of a rush to get the ol’ boy up and at ‘em again for 2013. So on Aug. 26, with the help of Fort Worth-based Dickies, Big Tex went through what State Fair officials call a “Texification.” Much of that makeover will be reflected in the 55-foot-tall State Fair spokesman’s clothing.

The biggest of cowboys will don a brand new shirt for the 2014 State Fair. Big Tex’s spiffy new duds will add a little bit more of a Texas touch, which fits in perfectly with this year’s State Fair theme, “Deep in the Heart of Texans.” The State Fair loves themes. Not that anyone could forget they are in Texas while at the fair, but fairgoers will notice enhancements such as Texas-themed signage and flags throughout the grounds, as well as all-new floats and music in the nightly Starlight Parade, also Lone Star themed. www.bigtex.com  


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