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Tuesday, April 20, 2021

Funkytown Circus: Firm finds – and films – the passion in Fort Worth

Make Something Beautiful

126 S Main St.

Suite 110

Fort Worth 76104


Funkytown Circus: Episode 1: vimeo.com/256290356

Make Something Beautiful: msb-creative.com/

About 13 years ago, successful husband and wife duo Warren and Jules Cook packed up and moved from Southern California to the North Texas area. For 20 years, they had created big campaigns for big brands on the national level.

“Then it just kind of started to get more and more into film side of stuff, and then at the same time, I just kind of started to get kind of, I don’t know, I just got tired of kind of selling stuff,” said Warren Cook. “It just felt like we were just kind of doing the same thing, the same type of pitches. Then I started trying to kind of turn our video to a different direction, rather than it just being kind of marketing.”

Cook began finding his way through what he wanted to shoot and what he didn’t want to shoot.

“When I felt it didn’t feel authentic, and real, I started hating it, and then people were pushing me to do some of that stuff, from the ad agencies, and I just kept on saying, ‘no I’m not going to do this.’

“So, I start pushing my way to just interviewing people, whether it be a financial adviser in Florida, or wherever we were out in the country. I just started to find a way to kind of just let them tell who they are and what they’re passionate about, and that’s what I put up on films for all these people.”

And it worked, both for Cook and for his clients.

“The clients started responding really well to that, and so that felt good,” he said.

Now settled in Fort Worth, with their film production company whose name literally represents the firm’s mantra: Make Something Beautiful, the Cooks and their creative team are continuing to produce works that they and their clients find meaningful. Cook has traveled the country with Ben Bender, who does photography for them, for a variety of clients.

“Why I started the company Make Something Beautiful, was to not just exist and do something, but to actually add to the community and be proud of what we’re making, whatever it is, for a client,” Cook said.

“And I know that a lot of people feel that way, but sometimes you get into this thing, where it’s just a job or just a process of making money,” he said. “I always feel like, if you can, whenever you’re interviewed, or whatever person you interview, you get the truth and the authentic truth out of them, that’s what shows up on my stuff that we shoot, and that’s what’s been a big awesome feeling at the end of the day, that we’re able to do that and the clients are excited by that, because I feel like we’re doing a good job then.”

On Feb. 15, the Cooks’ work received some love and appreciation back when they screened Funkytown Circus, Episode 1, a short film series that showcases some of Fort Worth’s creatives and influencers, at Shipping & Receiving.

“We just decided we wanted to take it a step further, and say, ‘Let’s just do a project that we’re passionate about, and find people we’re passion about, and groups we’re passionate about,’ ” said Cook.

On Feb. 28, more people in Fort Worth will get to experience some of that passion. Make Something Beautiful was selected to provide the film spots for the Fort Worth Convention and Visitors Bureau annual meeting.

“The CVB hired us to do all their spots that’s going to show off at the breakfast,” Cook said the week before the event. “So we went around and shot 14 different people around town just like for Fort Worth Funky episodes and those will all get premiered. So it’s been a cool journey to see all this stuff come together.”

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Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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