42.5 F
Fort Worth
Friday, December 4, 2020
Culture 'Grand Theft Auto V' sales: $800 million in 24 hours

‘Grand Theft Auto V’ sales: $800 million in 24 hours

Other News

Exxon’s oil slick

Exxon Mobil is slashing its capital spending budget for 2020 by 30% due to weak demand caused by the COVID-19 pandemic and a market...

Folk music’s Mark Twain: 7 Essential tracks from John Prine,

NEW YORK (AP) — Some people, the songs just come out of them. For nearly half a century, they tumbled out of John Prine...

Tarrant County records another COVID-19 death

Tarrant County Public Health (TCPH) on Wednesday, April 8 reported that a resident of Euless has died as the result of the COVID-19 virus....

Tradition stymied: A year unlike any since WWII for Augusta

The Masters is so intertwined with Augusta, they added an extra day to spring break.You see, the first full week of April isn't just...
Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

Aaron Smith

NEW YORK (CNNMoney) — The stock price for Take-Two Interactive Software Video, maker of the wildly popular “Grand Theft Auto” video game, is burning rubber.

Take-Two launched the latest edition of its Grand Theft Auto series on Tuesday, and within one day the frenzied sales surpassed $800 million worldwide, breaking a company record, Take-Two said. The company’s stock rose 2% on Thursday following its sales announcement, and has surged more than 60% this year.

Take-Two managed to surpass its most prominent game rival, Activision Blizzard’s “Call of Duty” game series. “Ghost,” the latest version of the series, raked in $500 million within 24 hours after it was released on Nov. 16, 2012, according to Activision.

“Grand Theft Auto” sales easily topped weekend box-office tallies for the biggest blockbusters, in the latest example of the video game industry’s clout compared to other modes of entertainment.

“I believe this is bigger than any blockbuster,” said Alan Lewis, vice president of corporate affairs and public relations for Take-Two. “This is the biggest entertainment day launch in the history of any entertainment medium.”

The top-selling blockbuster movie was “Harry Potter and the Deathly Hollows: Part 2,” which made $483 million worldwide during its opening weekend in 2011, according to www.boxofficemojo.com.

The Grand Theft Auto series of interactive games has been in existence for 16 years. The games are well known for their graphics, violence and f-bomb dropping gangsters, elements that have helped to fuel their popularity as well as controversy. The game is rated Mature 17+ for “intense violence, blood and gore, nudity, mature humor, strong language, strong sexual content and use of drugs and alcohol.”

The video game industry has been surging this year, with Activision climbing 60% year-to-date and Electronic Arts, producer of sports-themed games including the recently-released NHL 14, surging 86%.

Beneficiaries of Grand Theft Auto’s success include Sony, since the game is played on its PlayStation 3 computer entertainment system, and Microsoft, maker of the Xbox 360.

Sony has started pre-orders for the much-hyped evolution of its video game product, the upcoming PlayStation 4, due for release in November.


close






Oh hi there 👋 It’s nice to meet you.

Sign up to receive awesome content in your inbox.

We don’t spam! Read our privacy policy for more info.


close






Oh hi there 👋
It’s nice to meet you.

Sign up to receive awesome content in your inbox.

We don’t spam! Read our privacy policy for more info.

Latest News

How the West Wins Panel Discussion set during NFR events

The National Finals Rodeo will be taking place on December 3-12 at the Globe Life Stadium in Arlington, but there are plenty of other...

Mooyah plans expansion with an eye on Fort Worth

Texas and burgers have a long and storied history. Plenty of cattle and all that. The Texas appetite for a burger – both old-fashioned...

Susan Nix: Longtime businesswoman, TCU champion dies

Susan Appleby Nix Longtime Fort Worth business and civic leader and TCU champion Susan Appleby Nix died Thursday, Nov. 26 from complications of COVID-19. Nix,...

Sundance Square Christmas tree brightens up Downtown Fort Worth

 The installation of the 2020 Fort Worth Christmas Tree at Sundance Square is now complete. Due to the pandemic and out of an abundance...

The rise and fall of Tab – after surviving the sweetener scares, the iconic diet soda gets canned

Tab, the Coca-Cola company’s original diet soda brand, is headed to the soda graveyard, joining retired brands such as Like, Leed and Limette. Coca-Cola has...