Following four years of successful KAABOO events in San Diego and a Grand Cayman expansion in 2019, KAABOO is coming to Texas, a news release said. KAABOO Texas will be a collaboration between KAABOO and the Jerry Jones Family, the visionaries behind the Dallas Cowboys.
Together, the Jones family and KAABOO aim to shift the live entertainment paradigm and revolutionize the fan experience through the festival event, set to take place May 3-5, 2019, at AT&T Stadium. The festival will feature world-class music, comedy, contemporary art, gourmet cuisine and craft libations, a Vegas-style day/night club and more.
“We are always looking for innovative partnerships that allow us to provide our market and a diverse demographic with a unique opportunity to engage with us,” Stephen Jones, Dallas Cowboys COO, said in the release. “KAABOO Texas is a chance for people from all over the world, football fan or not, to experience AT&T Stadium through an incredible live entertainment event.”
KAABOO Texas is the first multi-day nationally recognized music and lifestyle event to partner with an NFL ownership group. KAABOO’s festival offerings will utilize space both inside and outside the stadium. According to the release, AT&T Stadium is an ideal venue, and no stranger to high-profile, large scale events.
“The partnership between the Jones family, AT&T Stadium, and KAABOO promises an unforgettable entertainment experience for all guests,” Jason Felts, KAABOO chief brand/marketing officer, said in the release. “KAABOO Texas will be a multi-day experience with the celebratory energy of a high-stakes game and the curated music, art and lifestyle experience representative of KAABOO. The Cowboys pride themselves on being at the forefront of exciting industry change, making this partnership a compelling fit for both organizations.”
Though a full lineup will be announced at a later date, guests can expect a rock-centered focus featuring artists from chart-topping hit makers and bucket-list artists to local names. Guests will be exposed to contemporary art exhibits at ARTWORK; household name comedians at HUMOR ME; culinary and craft beverage offerings at PALATE; and a full spectrum of INDULGENCES for which KAABOO has become famous.
For more information, visit https://www.kaaboodelmar.com/.