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Latin pop sensations to appear in Sundance Square as part of BBVA music series

🕐 2 min read

Latin pop sensations Victoria La Mala and Elsa y Elmar will be in Sundance Square tonight, part of one of 10 BBVA Live Music Sessions.

BBVA Compass, a top-25 U.S. financial institution and AXS, a leading ticketing and technology provider, are teaming up to bring an exclusive live-event concert series to music fans across the U.S. As part of the relationship, brokered by AEG Global Partnerships, AXS and BBVA are hosting 10 BBVA Live Music Sessions, a series of invite-only concerts featuring some of today’s top emerging artists. Latin pop sensations La Mala and Elmar are the fifth Music Session in the series starting on Thursday, September 13 in Fort Worth. All sessions are video recorded and available for fans to stream worldwide via the AXS Facebook page, including the Fort Worth session, which will be streamed on Thursday, September 30.

As a part of the series, fans are getting a front-row seat to some of their favorite performers at some of AEG’s most iconic venues in various cities around the country, including venues in Houston, Phoenix and Denver. These ten exclusive BBVA Music Sessions are part of the bank’s multiyear agreement with AEG to create one-of-a-kind opportunities for customers in the form of innovative events, concerts and brand activations. The series will also provide interviews with the artists, as well as rare behind-the-scenes content for social media—Elsa y Elmar will also be taking over the AXS Snapchat on September 20 to kick things off. The live-event series also builds upon the bank’s long-standing commitment to creating opportunities and positive experiences for both the clients and the various communities it serves.

WHAT: BBVA, AXS and AEG Present an exclusive BBVA Patio Session, featuring Latin pop artists Victoria La Mala and Elsa y Elmar. To continue the series, both artists will treat fans to VIP performances and an evening full of live music and entertainment.

WHEN: Thursday, September 13, 2018 @ 5:00 p.m.

WHO: Latin pop sensations Victoria La Mala and Elsa y Elmar along with executives from BBVA Compass and AEG will join Fort Worth music fans for an evening of live music.

WHERE: Sundance Square

201 Main Street

Fort Worth, Texas 76102

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