Tuesday, December 7, 2021
41.7 F
Fort Worth

McDonald’s takes a nibble of the plant-based burger

🕐 2 min read

McDonald’s is finally taking a nibble of the plant-based burger.

The fast-food chain said Thursday it will sell the PLT – the plant, lettuce and tomato burger – for 12 weeks in 28 restaurants in Southwestern Ontario by the end of the month.

The entry of McDonald’s, the world’s largest burger chain, into the alternative meat arena has largely been seen as a question of when, and not if. Shares of Beyond Meat Inc., which is providing the meatless patties to McDonald’s, bolted 11% higher at the opening bell on the McDonald’s announcement.

The small-market test is rolling out about six months after rival Burger King began testing a plant-based burger marketed by Impossible Foods, a rival to Beyond Meat. Burger King is now selling those burgers nationwide because of strong demand from customers.

It’s been a breakthrough year for the companies that are trying to perfect the no-meat burger.

Beyond Meat became a publicly traded company in May when it listed its shares for $45 on the Nadaq. By July, those shares had risen more than 430%. Impossible Foods has raised more than $750 million, but remains private.

Beyond Meat and Impossible Foods are now appearing on fast food menus across the United States.

KFC last month began testing plant-based chicken nuggets and boneless wings at an Atlanta restaurant in partnership with Beyond Meat. Carl’s Jr. and Del Taco are also selling Beyond Meat products. Tim Hortons has tested a Beyond Meat breakfast sausage in Canada.

Impossible Foods announced in May that it was making meatless “sausage” crumbles for the Little Caesars pizza chain in some states.

Fans of Wendy’s have begun a petition to get the chain to add a plant-based burger to the menu. It’s garnered more than 26,000 signatures as of Thursday and earlier this month CEO Todd Penegor said plant-based burgers are “a trend that will be here to stay.

McDonald’s is pushing forward, albeit in a very limited introduction.

“Why just a small test? We’re in learning mode, so testing is a major part of how we develop our menu,” wrote Ann Wahlgren, McDonald’s vice president of global menu strategy. “It’s how we look before we leap.”

Related Articles

Our Digital Sponsors

Latest Articles

Fort Worth Business Press Logo
This advertisement will close in
00
Months
00
Days
00
Hours
00
Minutes
00
Seconds
seconds..
Click here to continue to Fort Worth Business Press

Not ready to subscribe?

Try a few articles on us.

Enter your email address and we will give you access to three articles a month, to give us a try. You also get an opportunity to receive our newsletter with stories of the day.

This field is for validation purposes and should be left unchanged.

Get our email updates

Stay up-to-date with the issues, companies and people that matter most to business in the Fort Worth.

  • Restaurants
  • Technology
  • and more!

FWBP Morning Brief

FWBP 5@5

Weekend Newsletter

  • Banking & Finance
  • Culture
  • Real Estate