NEW YORK (AP) — Joe Scarborough and Mika Brzezinski reached their biggest audience ever on June 30 when they talked about the previous day’s Twitter attack on them by President Donald Trump.
The Nielsen company said Wednesday that 1.66 million people watched the MSNBC morning show the day after the tweets. That narrowly beat the show’s previous record, which came the day after Trump was elected last year.
Trump’s tweets insulted the hosts in harsh, personal terms, provoking a media firestorm and criticism from a variety of public figures.
The June 29 edition of “Morning Joe” rated higher than Trump’s favorite morning show, “Fox & Friends.” Even Trump tweeted that he watched “Morning Joe” that day.