Pandemic leads 7-Eleven to forgo free Slurpees on 7-11

7-Eleven-Day-2020 — Given the uncertainties associated with the COVID-19 pandemic, 7-Eleven, Inc. will not celebrate 7‑Eleven Day, better known as July 11 (7/11), in stores this year. Instead, the convenience retailer is giving a special birthday gift of one million meals* to Feeding America, the largest domestic hunger-relief organization in the country. (PRNewsfoto/7-Eleven, Inc.)

DALLAS (AP) — The coronavirus pandemic has taken away another summertime tradition in the U.S.: There will be no free Slurpees at 7-Elevens on Saturday — July 11 — to hail a date that doubles as an abbreviation of the convenience store chain’s name.
7-Eleven has been giving away its slushy beverage to all customers for nearly 20 years on July 11, but it scrapped the promotion this summer to reduce the risk of people flocking to its stores and risking contracting the coronavirus.
“Gathering nine million of our closest friends in stores on one day just didn’t feel right,” said Marissa Jarratt, 7-Eleven’s chief marketing officer,
The Irving-based chain instead decided to donate 1 million meals to Feeding America, a hunger relief group. The roughly 33 million people who had 7-Eleven’s membership app installed on their smartphones as of July 1 are also eligible for a free medium Slurpee at any time this month.