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Home Culture Pei Wei opens first new prototype restaurant in Las Colinas

Pei Wei opens first new prototype restaurant in Las Colinas

North Texas Pei Wei fans can be among the first to check out the Pan-Asian brand’s new prototype restaurant.

The Las Colinas restaurant, located at 7600 N. MacArthur Blvd, is the Pei Wei Restaurant Support Center’s flagship location. The restaurant recently closed for dine-in business during its massive interior remodel project and is now back open for business.

The entire front of house has been redesigned with new wall graphics, digital menu boards, bright yet rustic furniture and modern lighting. The ordering line now queues along the kitchen to give guests a “behind-the-scenes” view of Pei Wei’s made-to-order philosophy. A new mural representing Wok Chefs is the featured focal point of the restaurant. New uniforms, music playlist, beverage menu and a special take-out station for guests who order online or through the mobile app complete the transformation.

“We can’t wait to unveil our new prototype at our flagship restaurant and to provide our guests with a dramatically improved experience,” said CEO J. Hedrick. “This location will serve as our test and learn for future restaurant openings, helping us enhance operations and learnings initiatives.”

“We’re really proud with how the new prototype turned out, as it’s the first one to fully integrate our new Tiger mascot and branding throughout the restaurant, including a stunning new mural,” said Chief Marketing and Digital Officer Brandon Solano. “We’re also taking this opportunity to roll out several new menu offerings, including mochi ice cream and a reimaged beer, wine, sparkling, sake and non-alcoholic beverage lineup. We’ve recently upgraded our beverage program so we’re now offering several craft and local options for our MacArthur guests as well.”

During the first quarter of 2018, Pei Wei conducted a 360-degree brand review to help ensure that the brand reaches its full potential. The study has resulted in a new multi-media advertising campaign, re-engineered online and loyalty platforms, the debut of the groundbreaking Wei Better Orange Chicken, and now, the unveiling of Pei Wei’s all-new restaurant prototype.

The Las Colinas location is now open for business as usual Sunday through Thursday from 10 a.m. to 9 p.m. and Friday and Saturday from 10 a.m. to 10 p.m.