Generic beer on counter . Photo courtesy of CNN
Beginning in 2014, fans of Rahr beer can get the Fort Worth-made brew in cans. Rahr & Sons Brewing Co. plans to launch a selection of canned beers to the Dallas-Fort Worth market in early 2014, which will include 12-pack cases of Rahr’s Blonde, as well as a new American pale ale that will be exclusively available in cans only. The launch will roll out to other Texas markets later in the spring.
Owners Fritz and Erin Rahr recognized the appeal of canned beers, and wanted to make this option available to their craft beer drinkers. Cans prevent unnecessary light and oxygen from breaking down the hops in a beer, according to the brewers. “We are very excited to offer cans,” said Fritz Rahr in a news release. “It will open us up to new markets, and fans of Rahr & Sons will be able to enjoy our brews in any environment—especially where glass bottles may not be permitted.”
Rahr & Sons will use a specialty machine from Cask Canning, that can fill up to 35 cans a minute. Head brewer Craig Mycoskie has previously worked at Wynkoop Brewery in Colorado, where he studied under Marty Jones, who, according to the Rahr news release made canned craft beer “cool”.