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Saturday, February 27, 2021

Rangers partner with Jack Daniels; lower ticket prices

Rangers Ballpark in Arlington

The Texas Rangers today announced a three-year partnership with Jack Daniels that includes the naming rights to the Diamond Club at Rangers Ballpark in Arlington. That 14,381 square foot facility is being completely renovated as part of the ballpark construction upgrades for the 2014 season. The Jack Daniels Old No. 7 Club will be open to all Rangers season ticket holders before and during all home games and will include a full buffet and bar. Jack Daniels also has club naming rights at American Airlines Center.

In addition to the Jack Daniels Old No. 7 Club, off-season construction at Rangers Ballpark in Arlington includes the replacement of over 1,000 seats in the Upper Level suites and a complete overall of the Sportservice suite kitchen on the club concourse level behind the press box. The Rangers are also installing LED lighting on the relief panels on the exterior of the park. This is the fourth consecutive off-season for renovations to Rangers Ballpark in Arlington. In that time period the Rangers will have allocated approximately $40 million in ballpark improvements and upgrades. Manhattan Construction is the general contractor for the project.

Ticket prices  

After missing the playoffs for the first time in four seasons, the Texas Rangers are lowering the price of advance individual tickets on more than 90 percent of the seats at Rangers Ballpark. The team also said Thursday that all seating sections will be subject to dynamic pricing this season. That policy applied last year to only two sections, about 20 percent of the seats. Adult ticket prices could be adjusted higher or lower for certain games based on market demand and factors such pitching matchups, day of the week and weather. The team also said 28 of its 81 home games are designated as more expensive premier games. That is down from 36 last year. Texas opens at home March 31 against Philadelphia.  

Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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