The Greater Fort Worth Chapter of the Public Relations Society of America (PRSA GFW) named Dr. Kent Paredes Scribner as its 2018 Communicator of the Year at the Worthy Awards on Nov. 15. GFW PRSA’s Communicator of the Year is annually awarded to one community member who has demonstrated leadership and communications ability while involved with an issue or event of significance to the greater Fort Worth region.
Scribner, Fort Worth Independent School District superintendent, received the 2018 Communicator of the Year Award at the seventh annual Worthy Awards gala on Thursday, November 15, at the Fort Worth Club. Established by GFW PRSA in 2012, the Worthy Awards showcase exemplary programs and tactics created by public relations professionals in the greater Fort Worth region.
A committee comprised of GFW PRSA board members selected Scribner as Communicator of the Year because he has clearly demonstrated the effectiveness of collaborative leadership and the ability to communicate the needs and accomplishments of the school district that are imperative for a prosperous greater Fort Worth area.
“We are pleased to honor Dr. Kent Scribner as our 2018 Communicator of the Year,” said Lisa Albert, president of GFW PRSA. “Kent is a shining example of how to communicate with the community in a way that draws people together while inspiring and informing at the same time. Outstanding community leaders like Kent are what make this city such a tremendous place to live, work and serve.”
Scribner took the helm of Fort Worth ISD in 2015, where he serves more than 86,000 students and more than 11,000 employees. Scribner has narrowed the District focus to three goals: early literacy, middle years’ math, and college and career preparedness. This has resulted in significant gains in third-grade reading and algebra, and a renewed commitment to college and career-ready students. In addition, Fort Worth ISD has cut in half the number of “improvement required schools,” from 24 to 11. The District was cited by the Texas Education Agency as one of the two top urban districts in the state in year-to-year positive growth.
Other winners at the ceremony were:
Best of Show
DALLAS FORT WORTH INTERNATIONAL AIRPORT
DFW Airport TRG Duty Free
Casey Norton
Programs
COMMUNITY RELATIONS
AWARD of EXCELLENCE
Fort Worth Independent School District
FWISD Bond Information Campaign: Committed to Graduating All Students College and Career-Ready
Barbara Griffith, Jennifer Perez, FWISD Communications Department
AWARD of ACHIEVEMENT
Dallas Fort Worth International Airport
Experience DFW
Casey Norton, J.J. Cawelti
CRISIS COMMUNICATIONS/ ISSUES MANAGEMENT
AWARD of ACHIEVEMENT
Goodwill Industries of Fort Worth
Hurricane Harvey Relief
Shay Dial Johnson, Liz Confiliano, Chris Clark
INTEGRATED COMMUNICATIONS
WORTHY AWARD
Balcom Agency
BUILT Rebrand and Integrated Campaign
Dairy MAX and Balcom Agency
AWARD of EXCELLENCE
Balcom Agency
Sinclair DINOCARE Campaign
Sinclair Oil Corporation and Balcom Agency
AWARD of ACHIEVEMENT
Blue Zones Project
Blue Zones Project “Do It” Campaign
Carol Murray, Sally Martin, Jennifer Nassar
INTERNAL COMMUNICATIONS
AWARD of EXCELLENCE
Bell
United Way of Tarrant County “Give Life a Lift”
Lindsey Hughes, Jeanne McPartlin, Yolanda Stoner
AWARD of ACHIEVEMENT
GM Financial
Benefits and You
Dani Wiedel, Crystal Forester, Melissa Massie, Brittany Partain, Ryan Mendenhall
MARKETING COMMUNICATIONS
WORTHY AWARD
Dallas Fort Worth International Airport
DFW Airport TRG Duty Free
Casey Norton
AWARD o f EXCELLENCE
Shaffer Creative, LLC
JAX Engineering Branding and Communications Outreach
Julie Shaffer, CPSM and Lindsey Kubes, CPSM
AWARD o f ACHIEVEMENT
Balcom Agency
Fiona Social Strategy
Hippo Sak and Balcom Agency
MULTICULTURAL PUBLIC RELATIONS
WORTHY AWARD
PAVLOV Agency
La Moderna U.S. Headquarters Inauguration
Claire Armstrong, Allen Wallach, Allan Cardozo
PUBLIC AFFAIRS
AWARD of EXCELLENCE
Fort Worth Chamber of Commerce
Our Community, Our Future Joint Bond Election
Fort Worth Chamber of Commerce, The Eppstein Group
PUBLIC SERVICE
AWARD of ACHIEVEMENT
J.O.
Common Thread Fundraiser
Jennifer Henderson
REPUTATION/BRAND MANAGEMENT
WORTHY AWARD
The S & G Group
American Aero FTW Awards Strategy to Enhance Brand
Gigi Westerman, APR, Fellow PRSA and Sandra Brodnicki, APR
AWARD of EXCELLENCE
GM Financial
“We Got This” Advertorial Series
GM Financial Communications – Elise Anthony, Steven Palmer,
Joy Stephens, Bob Beatty, Will Stacy, Chrissy Heinke, Mark Hernandez
SOCIAL MEDIA/DIGITAL COMMUNICATIONS
AWARD of EXCELLENCE
PAVLOV Agency
2018 MAIN ST. Fort Worth Arts Festival
Claire Bloxom Armstrong, Hannah Lacamp, Brenna Jefferies
AWARD of ACHIEVEMENT
Fort Worth Housing Solutions
Social Media Upgrade Package
Victor Henderson, Christina Roach
SPECIAL EVENT/OBSERVANCE
AWARD of EXCELLENCE
PAVLOV Agency
2018 MAIN ST. Fort Worth Arts Festival
Claire Armstrong, Brenna Jefferies, Hannah Lacamp
AWARD of ACHIEVEMENT
J.O.
Grand Opening of Worthington National Bank in Clearfork
Jennifer Henderson
SPECIAL PUBLIC RELATIONS PROGRAM
AWARD of EXCELLENCE
J.O.
Fort Worth Housing Solutions Communications Plan
Jennifer Henderson, Mallorie Anderson
Tactics
ANNUAL REPORT
AWARD of EXCELLENCE
Ronald McDonald House of Fort Worth
2017 Hero Report
Beth Lamb
AWARD of ACHIEVEMENT
Balcom Agency
LifeGift 2017 Annual Report / 2018 Calendar: “The Power of YES”
LifeGift and Balcom Agency
EDITORIAL/OP-ED COLUMN
AWARD of ACHIEVEMENT
Denton County Transportation Authority
DCTA Secures Community Impact Feature Article for “Case for Transit” Study
Adrienne Hamilton
EXTERNAL VIDEO
WORTHY AWARD
Fort Worth Independent School District
FWISD Superintendent’s December Message
Rebecca Slack, Scott JuVette, John Papa
AWARD of EXCELLENCE
Balcom Agency
BUILT Hype Video
Dairy MAX and Balcom Agency
AWARD of ACHIEVEMENT
Ronald McDonald House of Fort Worth
Comfort & Hope: 20 Years Later
Hannah Llach, Beth Lamb, Amplus Agency
FEATURE STORY/BRAND JOURNALISM
AWARD of ACHIEVEMENT
Shaffer Creative, LLC
Tunneling in Paradise: International Cover Story on
Construction of Hawaii’s Longest and Largest TBM Tunnel
Julie Shaffer, CPSM; Lindsey Kubes, CPSM; Rachel Sackett
INTERNAL VIDEO
AWARD of EXCELLENCE
Goodwill Industries of Fort Worth
Think Before You Post
Shay Dial Johnson, Liz Confiliano, Chris Clark
AWARD of ACHIEVEMENT
Fort Worth Independent School District
Fort Worth ISD Convocation 2017 Opener
Rebecca Slack, Scott JuVette, John Papa
MARKETING/SALES COMMUNICATIONS
AWARD of EXCELLENCE
PAVLOV Agency
“Power of HER” TCU Women’s Basketball Season Ticket Mailer
Khris Kesling, Margot Albert, Lee Shaw
MEDIA RELATIONS/EVENT
WORTHY AWARD
PAVLOV Agency
TRG Duty Free at DFW Airport – Media Launch Event
Claire Armstrong, Brenna Jefferies, Hannah Lacamp
MEDIA RELATIONS / PRESS KIT OR ONLINE NEWSROOM
AWARD of EXCELLENCE
J.O.
Laura Wilson Museum Promotion and Pitch
Jennifer Henderson, Laura Wilson
MEDIA RELATIONS/NEWS RELEASE
AWARD of EXCELLENCE
Goodwill Industries of Fort Worth
Goodwill Donates Stuffed Animals to Fort Worth Police Department
Liz Confiliano, Shay Dial Johnson, Chris Clark
AWARD of ACHIEVEMENT
Lawrence & Associates
Aspects of Power, Light and Motion
Bill Lawrence, Pam Lawrence, Lawrence & Associates
NEWSLETTER
AWARD of EXCELLENCE
GM Financial
Wednesday Weekly
GM Financial Communications – Elizabeth Ygartua, Brian Hale, Callie Leahy-Wicks, Claudia Berumen, Jessica Seeger, Brian Kyle, Matt Bruce, Shannon Carney
AWARD of ACHIEVEMENT
Fort Worth Housing Solutions
E-Newsletter, Fort Worth Housing Solutions
Margaret Ritsch, Ed.D., APR, Fellow PRSA
PRO BONO
AWARD of EXCELLENCE
J.O.
Fort Worth Public Library Foundation’s Big Night In
Jennifer Henderson
PSA
AWARD of EXCELLENCE
PAVLOV Agency
KnoWhat2Do Social Media Toolkit
Claire Bloxom Armstrong, Hannah Lacamp, Brenna Jefferies
SPECIAL EVENT
AWARD of EXCELLENCE
PAVLOV Agency
Riscky’s BBQ 90th Anniversary Event & PR Awareness Campaign
Claire Armstrong, Brenna Jefferies, Eddie Sullivan
AWARD of ACHIEVEMENT
Goodwill Industries of Fort Worth
Project Goodwill 2018
Shay Dial Johnson, Liz Confiliano, Chris Clark
SOCIAL MEDIA
WORTHY AWARD
Balcom Agency
Fort Worth Food + Wine Festival 2018 Social Media
Fort Worth Food + Wine Festival and Balcom Agency
AWARD of EXCELLENCE
PAVLOV Agency
Trinity River Distillery “Toss for a Cause” Social Media Campaign
Claire Bloxom Armstrong, Hannah Lacamp, Brenna Jefferies
AWARD of ACHIEVEMENT
Bell
Bell Uses Social Media to Break Through Noise at CES
Lindsey Hughes, David Wolpert, Levi Bilbrey
WEBSITE
WORTHY AWARD
Balcom Agency
Fort Worth Sister Cities International Website
Fort Worth Sister Cities International and Balcom Agency
AWARD of EXCELLENCE
PAVLOV Agency
PAVLOV Advertising Website
Allan Cardozo, Allen Wallach, Khris Kesling
SPECIAL TACTIC
AWARD of EXCELLENCE
Balcom Agency
Family Fun Pack Influencer Video
Hippo Sak and Balcom Agency
AWARD of ACHIEVEMENT
Fort Worth Independent School District
Your Future is in Our Classrooms Billboards
Barbara Griffith, Clint Bond, John Cope
