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Tarrant Co. firm to publish programs for Dallas Theater Center

🕐 2 min read

A Mansfield-based company will be providing production programs for 2017 Regional Theatre Tony Award recipient Dallas Theater Center for the 2018-19 season, the theatre announced Aug. 2.

Performing Ads Company, which publishes paybill programs for many performing arts venues and organizations in Tarrant County, including Casa Manana, Circle Theatre, Jubilee Theatre, Stage West Theatre, Amphibian Stage Productions, Theatre Arlington, Runway Theatre in Grapevine as well as the Bishop Arts Theatre in Dallas. Performing Ads Company also publishes the programs for TCU College of Fine Arts, The Texas Wesleyan University Theatre Department, and the UTA Department of Theatre Arts.

“I am excited that we are able to publish the programs for this historic and award winning theater company,” said Greg Heitzman, owner and publisher of Performing Ads Company. “In working with Amy and her publication team, we have planned a new, unique design for the DTC program in a larger format size that gives us a chance to display our diversity working with the performing arts community. The expansion of marketing opportunities into the Dallas market broadens the footprint for our current advertising partners as well.” Heitzman is a former sales manager for the Fort Worth Business Press.

“Dallas Theater Center is delighted to begin a new partnership with Performing Ads,” said Amy Lacy, Dallas Theater Center’s Director of Publications. “Bringing this business back to Texas and producing our season’s program books locally brings revenue home and decreases our carbon footprint. This step in the evolution of the work we do will make a meaningful impact on multiple points.”

Performing Ads Company, founded in 1994, serves performing arts groups and theatres in North Texas by publishing programs for performing arts theatres and organizations. Performing Ads also creates and provides all the content and support for, an online entertainment calendar as well as providing content for the Fort Worth Business Press Weekend newsletter. The company is on the web at

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