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Culture Toyota wins naming rights to FC Dallas stadium

Toyota wins naming rights to FC Dallas stadium

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Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

 

FRISCO, Texas (AP) — FC Dallas has reached a long-term agreement with Toyota for the naming rights to the club’s suburban Dallas home stadium and extended soccer complex.

Officials of the Major League Soccer franchise announced Tuesday that their field in Frisco will be named Toyota Stadium while 17 other fields adjacent to the stadium will be called Toyota Soccer Center.

The terms of the deal were not revealed.

The complex covers 145 acres adjacent to downtown Frisco and in addition to being home to FC Dallas, the stadium hosts international soccer matches, concerts and other events. The surrounding fields are used primarily for youth soccer.

The announcement comes 1½ years after the expiration of the team’s original naming-rights deal with Plano, Texas-based Pizza Hut. The stadium opened in 2005 as Pizza Hut Park.  


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