Post Consumer Brands and Hostess Brands, LLC are teaming up to bring the iconic Twinkies brand to the cereal aisle. The new Post Hostess Twinkies looks to replicate the distinctive taste and familiar oblong shape of the golden-colored snack cake. Twinkies fans can find the new cereal on grocery store shelves nationwide starting in late December.
“In developing a cereal version of the iconic Twinkies, our top priority was focused on delivering the great Twinkies flavor in each bite,” said Josh Jans, Brand Manager of Cereal Partnerships at Post Consumer Brands. “Knowing that taste remains the No. 1 purchase driver of cereal, we conducted multiple consumer tests, and the new Twinkies Cereal delivered. We think fans will find that it not only tastes great with milk but also outside the bowl.”
The iconic Twinkies snack cake, which has been around for nearly 90 years, has made its mark on pop culture through major milestones in American history. From its birth during the Great Depression to being included as a great American keepsake in the 1999 National Millennium Time Capsule, the Twinkies snack cake become a food icon. There was outrage among snack food fans in 2012 when Twinkies ceased production, but they returned in 2013.
To find a store carrying Post Hostess Twinkie Cereal visit https://www.posthostesscereal.com/.