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Fort Worth
Thursday, February 25, 2021

FWhat’s that again?

Fort Worth goes by many names: Cowtown, Panther City, Funky Town, but now city leaders want people to say “FWhat.” FWhat’s that again?

The Fort Worth Chamber of Commerce, in an effort to attract more young professionals to Fort Worth is launching a new website, FWhat. The site will officially launch Jan. 14 during a party at the Flying Saucer. The idea, an outgrowth of the chamber’s young professionals program, is designed to help Fort Worth compete with other cities nationwide for young talent, according to Vision Fort Worth Director Brittany Bates.

“Our city has so much going for it,” she said. “This microsite is going to help get out the word to young professionals. We conducted research that found that many young professionals outside of Fort Worth either aren’t aware of us or their perception of Fort Worth is that it’s just a cowboy town without much urban feel. “FWhat quickly addresses those issues with high-energy design, content and links that show how “Fort Worth is at the top of everything (YPs) are wanting,” Bates said.

The site will use statistics, photos and other methods to let young professionals see what Fort Worth has to offer from career opportunities to affordability, cultural strengths, community involvement, housing, nightlife, shopping and higher education.  

Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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