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Stephen F. Austin gets rid of new logo

🕐 1 min read

 

Stephen F. Austin University switched back to its old logo, left, after an uproar over the new logo, right with the “No” symbol in front. 

 

NACOGDOCHES, Texas (AP) — Stephen F. Austin University is shelving its new logo after hearing complaints from students and commenters on social media.

SFA announced late last week that it would not use a logo designed by a marketing firm for about $14,000.

The new logo had the letters “SFA” placed over an outline in the shape of the state of Texas, with a star in the ‘A’ where SFA is located, in Nacogdoches. It would have replaced an old design that was similar, but had the letters of the university in a diagonal, block-letter pattern.

The change sparked an online petition and complaints, and eventually led to university president Baker Pattillo saying the university would be “suspending the new logo effective immediately.”

The old logo will go on billboards and banner ads.

Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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