Texas Christian University’s (TCU) College of Communication will be renamed the Schieffer College of Communication in honor of 1959 graduate and longtime CBS newsman Bob Schieffer. Previously Schieffer’s name had been affiliated with only the School of Journalism and Strategic Communication, which is located within the College of Communication. The Schieffer College of Communication naming will take effect immediately. The School of Journalism and Strategic Communication will remain a school within the Schieffer College. TCU’s board of trustees voted to approve the change this week.
“Placing Bob’s name over the entire College of Communication rather than a singular school within the college better aligns it with other named schools and colleges across the University,” said Chancellor Victor J. Boschini, Jr. in a statement. “The alignment also leads to better integration of resources for students and will result in more well-rounded graduates from the newly named Schieffer College of Communication.”
The Schieffer College of Communication consists of the department of communication studies, FTDM (film, television and digital media) and the School of Journalism and Strategic Communication. “I am deeply honored because this is a terrific vote of confidence and recognition from the Board and the TCU leadership of the great things that have been happening in the college,” said Bob Schieffer. “We have moved to a new level in nearly every program. The Schieffer School in Washington, a program that brings TCU students to the nation’s capital where they intern at leading news and communications organizations, has become a model for journalism schools across the country, and the creation of TCU 360, the school’s digital website, has become the place to find news about TCU and is already winning awards, some of them in competition with professional news organizations. The new state-of-the-art television studio and newsroom are showplaces that have become popular stops on the campus tour for all students, not just those interested in communications careers. I couldn’t be prouder as we try to be the best communications school in the country.” – Robert Francis