Fort Worth Business Press
The year 2014 ushers in the tenth year of TCU’s Frogs for the Cure Program, the first program in the nation to combine college athletics with a national nonprofit cause.
Begun in 2005 by athletics marketing, the partnership with Susan G. Komen Greater Fort Worth has grown into a campus and community-wide celebration in the fight against breast cancer.
With a committee of more than 100 students, faculty, staff and cancer survivors, the effort is directed by community leader Ann Louden, who serves as TCU Chancellor Associate for Strategic Partnerships and is herself a seven-year breast cancer survivor. With more than $200,000 raised, TCU has blazed the path for other colleges, universities and professional sports teams to create their own pink ribbon games in honor of breast cancer survivors and to support the search for a cure.
The Frogs for the Cure’s local beneficiary is the Susan G. Komen Greater Fort Worth, which has distributed more than $17 million in grants for breast cancer treatment, prevention and research.
This year, TCU will host Kansas State Nov. 8 for the tenth annual Frogs for the Cure game. Fans are encouraged to buy and wear the 2014 Frogs for the Cure official game t-shirt. Shirt price is $12 at TCU’s Barnes & Noble Bookstore with $4 of each purchase benefiting Susan G. Komen Greater Fort Worth.
The halftime show will be dedicated to breast cancer survivors. The tribute will feature the debut of the “Brave” music video, with the song by the internationally known artist, Josh Groban. Filmed across the United States with breast cancer survivors, TCU students, faculty/staff, athletes, alumni, community leaders and celebrities, the video will attempt to inspire hope and courage for those in the cancer fight.
Last year’s Frogs for the Cure football game against West Virginia featured the debut of the music video “Rise Up” by acclaimed band, Green River Ordinance.
Those who would like to participate in the music video can visit the program’s Facebook page – Frogs for the Cure for Komen. Filming at TCU will take place Sept. 20. Thousands will participate to show their support for the cause.