The Fort Worth Convention & Visitors Bureau opened its new Main Street Visitor Center in Sundance Square on Wednesday.
Mayor Betsy Price and other dignitaries stamped a life-sized passport to dedicate the new space, which features Amon Carter’s hat, Native American artifacts and more Fort Worth history.
The event took place October 12 at 508 Main Street.
There were brief remarks from Mayor Price, Sundance Square President and CEO Johnny Campbell and FWCVB President and CEO Bob Jameson.
“The downtown core is vital to growing our visitor base,” Jameson said. “With the success of Sundance Square Plaza, the Main Street Visitor Center is positioned to accommodate the increased pedestrian traffic and engage visitors from around the world.”
The Main Street Visitor Center will be open Monday – Thursday 10 a.m. to 6 p.m., Friday-Saturday 10 a.m. to 7 p.m.
Sundance Square, the 35-block heart of the city, programs more than 150 events throughout the year, giving visitors and residents more reasons to come downtown.
“Visitors love Sundance Square because we built it for residents and locals first,” Sundance Square’s Johnny Campbell said. “This new visitor center is a bright addition to Main Street and the area surrounding the new Plaza.”
Wednesday’s grand opening revealed a new exhibit, A Brief History of Fort Worth, featuring a 170-year timeline and artifacts curated by the Fort Worth Museum of Science and History.
The center will include a new Fort Worth Store, with branded merchandise including t-shirts, sunglasses and pens. The store will offer 20 percent off all items from opening day through Saturday, October 15. You can get a free Hear Fort Worth CD with any purchase, while supplies last.