Fort Worth lands National Lacrosse League franchise

Dickies Arena

The National Lacrosse League, the longest running and most successful professional lacrosse league in the world, announced July 22 that its 14th franchise has been awarded to Fort Worth.
Bill Cameron will be the majority owner while Greg Bibb will serve as managing partner of the yet to be named team.

Cameron is CEO and chairman of the board of Cameron Enterprises, partial owner and board member of the NBA’s Oklahoma City Thunder, and lead owner and chairman of the Dallas Wings of the WNBA, while Bibb is chief executive officer and partner of the WNBA’s Dallas Wings, a press release said.
The Fort Worth team will begin play at the new Dickies Arena in the 2021-22 season. It is the first time the NLL has expanded into the Texas in its 34-year history.
It is also the first expansion announcement for any men’s professional North American sports league in 2020. The last official announcement for any men’s professional sports league was Major League Soccer’s expansion into Sacramento, which occurred on Oct. 21, 2019.
“We welcome Fort Worth as our 14th team and are excited to be working with a first-class organization led by Bill Cameron, Greg Bibb and the leadership at Dickies Arena, one of the premier state-of-the art facilities in the United States,” NLL Commissioner Nick Sakiewicz said in the news release.
“Greg’s accomplishments with the WNBA’s Dallas Wings, one of the greatest business success stories in professional sports in North America, and a Fort Worth fan base who craves what we provide – fun-filled nonstop action – will make this franchise a must see and must follow, not only for fans in the area around Fort Worth, but for the global sports business community, and all those with a passion for lacrosse,” Sakiewicz said.
Bibb said the deal is a perfect fit.
“We wanted a growing sport that is on the rise and that fans can engage with, not just at the arena but at the grassroots level, and one that understands the value of the digital native fans and how brands can engage in these fluid times. The NLL checked all those boxes, and we can’t wait to bring this new franchise to the fans in greater Fort Worth,” Bibb said.
The franchise will play its games at Dickies Arena in Fort Worth. The 14,000-seat arena opened its doors in November of 2019. It is managed by Trail Drive Management Corp. (TDMC), a 501C-3 not-for-profit, and is home to the Fort Worth Stock Show rodeo performances.
“Dickies Arena is excited to add the NLL to its event list,” said TDMC’s Matt Homan, president and general manager of Dickies Arena. “We believe there is a solid ownership team along with the strength of the NLL. We are looking forward to working with Bill and Greg’s team locally to make sure that the Fort Worth community has a long term franchise.”
Dickies Arena is scheduled to host the American Athletic Conference men’s and women’s basketball championships, and the 2022 NCAA Division I Men’s Basketball Tournament as well as a wide range of concerts, family shows, and is the new home to the Fort Worth Stock Show rodeo performances.
“Fort Worth is a world-class sports destination and we are excited to welcome the National Lacrosse League franchise to our community and our spectacular new Dickies Arena,” said Jason Sands, director of the Fort Worth Sports Commission.
The Fort Worth team name, logo, and colors will be announced later this year.
Dates for the 2020 NLL Draft and other key information regarding the start of the 35th NLL season will be announced later this year.
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– FWBP Staff