Fort Worth’s Leon Bridges can already count himself a winner with his first album up for best R&B album at the 58th Annual Grammy Awards, airing Monday night.
Even if his album, recorded here in Fort Worth at Niles City Studio on the Southside, doesn’t win, Bridges will make an impact. The young soul singer, whose vocal style has been compared to the silky-smooth Sam Cooke, will also star in a new commercial for website design platform Squarespace, created by Austin-based agency Preacher.
Squarespace, you may recall, did a well-received Super Bowl ad featuring Key and Peele. This ad campaign has Bridges recreating his rapid rise from dishwasher in a restaurant to playing at open mic nights to this current tour. A 30-second spot will air during the Grammys, but there’s also a 60-second version available on YouTube.
There will also be a short documentary film titled “This is Home,” which is set for the festival circuit.
Note: The award for best R&B album went to: “Black Messiah,” D’Angelo and The Vanguard.