New name for Community Foundation of North Texas
The Community Foundation of North Texas is reformatting its name to emphasize the region it serves and reduce confusion with a similarly named entity. Beginning Wednesday, March 2, it will be known as the North Texas Community Foundation.
The amended name is accompanied by a new logo, graphic identity and updated website to allow stronger branding opportunities.
“Previously, our name was formatted almost identically to one of our peers located in the same media market,” said Nancy E. Jones, president and CEO of the North Texas Community Foundation in a news release. “It was easy to confuse the two organizations when encountering either of our names in print or conversation. This small but important modification allows both of us to be clearly understood as distinct entities that operate independently.”
Community foundations work with individuals, families and corporations in a defined geographic area to create permanent charitable funds. The foundations invest and administer those funds to support effective nonprofits.
The North Texas Community Foundation’s new name follows a format that is standard for the industry. Names traditionally define the geographic region served and include the community foundation term as a means of defining what the organization is and to distinguish it from other charitable giving vehicles such as private foundations or commercial gift funds.
“The new name goes straight to the heart of what we are, a resource for philanthropists in North Texas who want to fulfill charitable giving goals both here and across the country,” said Jones.
The North Texas Community Foundation will continue to serve an 11-county region that includes Tarrant, Young, Jack, Wise, Denton, Parker, Hood, Johnson, Somervell, Bosque and Hill counties. All of the Community Foundation’s services and initiatives will remain the same.
The Community Foundation has also reformatted its website at www.northtexascf.org. The site features a mobile-friendly platform and provides resources for philanthropists, professional advisors and nonprofit representatives. Features include the new NTX Blog, tools for assessing charitable organizations, community indicators for the North Texas region, recommended reading lists and more.
The Community Foundation’s telephone number remains the same, but email addresses will change, and a staff directory with contact information is available at the new website.
The North Texas Community Foundation marks its 35th anniversary in 2016. Assets for the organization have doubled since 2009. Assets exceed $218 million and $14 million in grants were awarded to nonprofits locally, regionally and nationally in 2015.