Drowning their sorrow? Booze sales soar at UT football games

AUSTIN, Texas (AP) – University of Texas football fans turned to beer and alcohol to cope with a less than successful product on the field at Royal-Memorial Stadium.

Records obtained by the Austin American-Statesman show alcohol sales at six home Longhorn games this season were up more than 70 percent over last year, generating $3.1 million in revenue. Under a contract with its vendor, the school’s athletic program pockets about $1.3 million.

The big seller was beer, accounting for $2.8 million. Liquor sales topped $141,000 and wine another $128,000.

Sales last year, the first where all public concession stands at the stadium sold beer and wine, totaled $1.8 million.

- FWBP Digital Partners -

The most popular product was Miller Lite beer, more than 98,000 of them.