Fort Worth firm provides branding, logo for ESPN’s new Collegiate Esports Championship


If you’re watching the inaugural ESPN Collegiate Esports Championship that will debut May 10-12 during Comicpalooza weekend in Houston, check out the branding and logo mark.

They were created by Fort Worth’s PytchBlack.

PytchBlack Managing Partner Andrew Yanez created the mark that will be featured within the competition arena and streamed globally on ESPN Esports Twitch Channel.

The design for an Esports competition marks another milestone of PytchBlack’s work in the sports category and for longtime client ESPN Events. The agency has worked with The Worldwide Leader in Sports creating event marks, campaigns and branding platforms for football and basketball events over the last 13+ years.

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Esports is a fast-growing segment of the sports industry, with over 400 million viewers in 2018 across all platforms. It encompasses a variety of game titles played in organized, competitive gaming competitions.

The Collegiate Esports Championship at the George R Brown Convention Center. The event will be produced and staged by ESPN Events. Teams representing universities from around the country will compete across five game platforms, competing for scholarship prizes.

PytchBlack, a Fort Worth based full-service advertising and design firm, recently added veteran sports industry professional, Bryan Delgado, as the firms first director of Sports Marketing. Delgado will manage sports focused accounts, as well as lead business development efforts for the agency.

“Bryan brings to us a wealth of sports industry knowledge, big agency experience and process having managed national accounts,” said Andrew Yanez, PytchBlack Managing Partner. “His addition to our team enhances PytchBlack’s sports marketing expertise for our clients and is a direct reflection of our continued growth in the collegiate sports category.”

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Delgado brings over ten years of sports marketing experience, having worked across the media, property and agency side of the business. Most recently he worked at the Dallas-based agency, The Marketing Arm, where he managed the execution of collegiate sponsored properties for AT&T including the AT&T Red River Showdown and top national university properties.

He also served as account lead for AT&T’s on-site activation at the College Football Playoff New Year’s Six and National Championship games.

Before that, Delgado managed all event marketing and sponsorship activation, media relations and social media strategy for ESPN Events, the Big 12 Corporate Partner Program and the Byron Nelson Championship.

Delgado obtained his undergraduate degree from the University of Oklahoma and completed graduate school at Ohio University where he earned an MBA and a Masters in Sports Administration.