Hey, at least the Cowboys and Luke Bryan kicked off the Red Kettle campaign successfully

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Did anything good come from the 33-14 Thanksgiving turkey of a loss by the Dallas Cowboys on Thursday?

Well, at least Academy of Country Music and the Country Music Association Entertainer of the Year Luke Bryan took the stage to kick off The Salvation Army’s 125th Red Kettle Campaign with a halftime performance.

No matter what one thinks about the King of Bro Country, the performance kicked off with Bryan’s halftime performance and the inaugural Red Kettle donation from Jerry Jones, owner and general manager of the Dallas Cowboys, and his family. Since teaming up in 1997, the collaboration of The Salvation Army and the Dallas Cowboys has raised more than $2 billion for the Red Kettle campaign, which provides America’s most vulnerable with food, shelter and other support throughout the year.

For more information: www.salvationarmyusa.org

Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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