Local advertising community presents Addy awards

Grace & Grit campaign

American Advertising Federation Fort Worth


Fort Worth’s advertising community celebrated its creative work Friday night at its annual local American Advertising Awards event.

Held for the second year at the Ridglea Theatre, the Alcorn Agency took home the Best of Show Addy Award for its work on the Grace & Grit campaign. 

- FWBP Digital Partners -

The Best of Print award went to Schaefer Advertising for a Chippewa brochure and the Best of Interactive Addy went to the Balcom Agency for it’s the Crowd Goes Wild Social campaign for Ball Park Buns , Bimbo USA. The Best of Film/Video/Sound went to the University of Texas at Arlington for it’s the “Yes” Video for the school’s Art and Art History Department.

Special judges’ awards went to Pinkerton Design for the Think Outside the Margin campaign for CockrellEnnovation and Schaefer Advertising for the 2016 Addy Award Winners Book.

Schaefer Advertising took home a total of 17 gold Addy awards, while Balcom Agency took home seven. Musicbed won three gold Addys, GCG Marketing took two gold Addys, as did Warren Douglas Advertising. The Fort Worth Convention and Visitors Bureau, FUSION29, LI Carter Creative, NBC 5 DFW, PytchBlack, Sector 5 and The Fowler Group all won one gold Addy.

In the student category, the Best of Show went to Holly Murphree of UT Arlington for design for Black Birch Vodka. A special judges’ award went to Luis Cuenca of Texas Christian University for work on Chirper packaging. Gold awards also went to Allison McFadden of TCU for Heirloom Organic Orchards; Karen Juarez of UT Arlington for Marina and the Diamonds website. UT Arlington took home five silver and five bronze Addys, while TCU received one silver and two bronze Addys.

- Advertisement -

Schaefer Advertising also received 16 silver and 8 bronze Addy awards. Balcom Agency received 14 silver and 16 bronze Addys. GCG Marketing took home five silver and five bronze Addys. Warren Douglas received four silver and four bronze Addys. Lockheed Martin received two silver Addys, as did Ardent Creative. Ilfusion, Alcorn, Amon Carter Museum of American Art, Brian Pierce Advertising, CCBC, Enilon, Fort Worth Funky, Genius House Media, Glass Lake Production Group, Hutson Creative, Musicbed, NBC 5 DFW, Pinkerton Design and The Fowler Group each received one silver Addy.

Design Works Studio Inc. received four bronze Addys, as did Red Productions. . PAVLOV received two bronze Addys. COOK/A Creative Consultancy received two bronze Addys. IlfusionCreative, Brian Pierce Marketing, Fort Worth ISD, Immotion Studios, J.O., Kisabeth Furniture, LJ Carter Creative, Musicbed, NBC 5 DFW and Sector 5 each receive one bronze Addy.

Winners in the Fort Worth competition move on to the American Advertising Awards’ regional competition where they will compete with other gold and silver winners in District 10, which comprises Texas, Oklahoma, Arkansas and northwest Louisiana. Winners in that competition advance to the national competition. National winners will be announced at the American Advertising Awards celebration during the AAF national competition.

Last year, Steve Hanthorn, vice president and creative director at Warren Douglas Advertising, received the American Advertising Federation’s (AAF) 2016 Silver Medal Award, the highest national award presented at the local level.

- Advertisement -

In April, Fort Worth will host the AAF District 10 convention.