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ND company inks deal with Texas Rangers for sunflower seeds

WAHPETON, N.D. (AP) — A North Dakota-based snack food company has inked a deal with a third Major League Baseball team.

Giants Snacks Inc. is now the official provider of sunflower seeds to the Texas Rangers. The Wahpeton company partnered with the Minnesota Twins in 2004 and with the Colorado Rockies in 2007.

“It has been great for us in regards to spreading the product and showing people what we’re all about,” Vice President of Marketing Robert Schuler told The Daily News ( ). “It’s more for the notoriety and getting recognized more than anything. This is an opportunity that allows us a lot of growth.”

The company has been sending its seeds to the Rangers for a couple of years, and now is the official supplier for the franchise.

“It was mostly the players who made this possible,” Schuler said. “They talked with us about how much they loved our product. From there we had about a two-month process to set up the deal, talking about what they want from us and vice versa.”

Giants Snacks is eyeing California as a possible next target, Schuler said.  

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Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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