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Saturday, April 17, 2021

Newsmakers: Cardwell heads to RIDE TV


J.O. has added Dana Fairbanks as the new senior marketing strategist and Christina Rojas Vela ¬¬¬ as the public relations account executive.

With more than 20 years of experience, Fairbanks joins the J.O. team with a diverse portfolio in marketing strategy for high-level advertising agencies. She cut her teeth on big names like Nestle, Kellogg’s, McDonald’s and Nintendo at Leo Burnett in Chicago. Rojas Vela joins J.O. from a boutique public relations and development firm in Austin.


The Fort Worth Chamber of Commerce has hired Julie Headley as vice president of events. Headley, who joined the team on June 10, was previously employed at the Dallas Regional Chamber, where she served as marketing and events manager, director of emerging leadership, and director of leadership development over the course of 13 years.


Alfred Vidaurri Jr., NCARB, FAIA, AICP, – a vice president at Freese and Nichols Inc., was elected second vice president of the National Council of Architectural Registration Boards (NCARB) at the organization’s Centennial Annual Business Meeting in Washington, D.C.


Athens Administrators has named industry veteran Rob Fields as the new Texas Sales Director.

Fields has more than 20 years in the workers’ compensation industry and brings hands-on experience in claims service and claims management, the company said in a news release. Field’s current office is in Borne.


Skanska USA, one of the world’s leading construction and development firms, has promoted Amie Kromis as the first national director of vendor diversity. This new position will enhance consistency in the practices and procedures across the United States. Ultimately, the role will strengthen Skanska’s Disadvantaged Business Enterprise (DBE) Compliance Program and ensure adherence to labor regulations, and minority, women and small business program requirements. Prior to her new role, Kromis served as regional diversity and outreach manager in Skanska’s Texas region.


John H. Cayce Jr. was sworn in as president of the Tarrant County Bar Association (TCBA).

Cayce, a partner at Kelly Hart, will serve as president of the TCBA for the 2019-2020 fiscal year.


Crystal Cardwell has gone back to her country and media roots and joined RIDE TV.

She was first hired by RIDE TV’s CEO, Michael Fletcher, then CEO at Studios 121 in 2008. Cardwell was his executive assistant and then promoted to client service manager. Cardwell left Studios 121 to pursue other careers such as marketing, nonprofit, and sales. She helped open the Fort Worth location of TOPGOLF, where she was the director of sales over a multi-million-dollar event budget. CEO Fletcher and President Craig Morris of RIDE TV approached Cardwell about heading back into the media industry. She will now be the new director of partnership events for RIDE TV. Cardwell will spearhead events for marketing, government affairs, and advertising sales departments.


Arlington-based Symmetric has promoted Ellen Pieper– from senior vice president to chief revenue officer. She will be responsible for client strategy as well as revenue management and forecasting.

Symmetric provides sampling, programming and scripting services to companies seeking representative samples, scientific sampling methods, and advanced fraud-detection systems.

Symmetric is a division of Decision Analyst Inc., one of the nation’s oldest and largest privately-owned marketing research companies.


The American Council on Gift Annuities (ACGA) has named Cathy R. Sheffield, president of Fort Worth-based planned giving firm ThinkGiving, to the board of directors.

Sheffield, a fundraising executive with 25 years of experience, specializes in major gifts and gift planning in health care and higher education for organizations such as Baylor Scott & White Health, Texas Health Resources, Cook Children’s Health System and Texas Christian University, ACGA said in a news release. She also is a vice president with Thompson & Associates, a values-based estate planning firm based in Nashville.

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