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Friday, April 16, 2021

San Antonio International Airport selects PAVLOV for ad, marketing services

Fort Worth-based PAVLOV Advertising has been named agency of record for San Antonio International Airport (SAT) and the San Antonio Airport System (SAAS), according to a news release.

“It’s an honor to be selected to support [SAT’s] mission to expand its routes, enhance the passenger experience, and grow as an economic engine for the city and the South Texas region,” PAVLOV CEO Allen Wallach said in the release.

The $4 million contract covers an initial three-year term, with the option to extend for two additional one-year periods.

PAVLOV will work with San Antonio-based subcontractor partners KGBTexas Communications, which has offices in San Antonio and Houston and Aguillon & Associates of Balcones Heights to provide advertising and marketing services for the SAT and SAAS.

“The team of PAVLOV, KGBTexas, and Aguillon & Associates offered the best solution for our emerging needs,” Russ Handy, aviation director at SAT, said in the release. “Their depth of experience working with various airports and within the aviation and airline industry, as well as their local experience and knowledge, set them apart from a very competitive field of agencies.”

The provided services include:

— advertising creative

— graphic design

— traditional and digital media planning and placement

— public relations

— and interactive to promote SAT’s service offerings from new routes and in-airport concessions to the SAT “Meet Me” loyalty program and parking


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