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The Dallas Stars announce a juicy new multi-year partnership

The Dallas Stars and Jamba Juice team up

Dallas Stars President and CEO Jim Lites and Jamba Juice CEO Dave Pace announced a three-year partnership to inspire healthy living beginning with the 2017-18 NHL season, according to a news release.

The agreement between the two fit and fun lifestyle brands includes development plans to open Jamba stores within select Dr Pepper StarCenters, the first of which will debut at Dr Pepper StarCenter Frisco this October.

“The Dallas Stars organization takes pride in cultivating mutually beneficial partnerships with North Texas-based companies like Jamba Juice,” Lites said. “We are honored to be the company’s first partnership with a professional sports franchise in the Dallas/Fort Worth Metroplex. Jamba shares our passion for giving back to the community in meaningful ways that impact the lives of many individuals.”

Jamba and Stars fans can look forward to the partnership experience at both Dr Pepper StarCenters and American Airlines Center. A signature Stars smoothie will debut prior to start of the 2017-18 NHL season and will be available at all Jamba locations in DFW, the release says. Dr Pepper StarCenter Frisco, which serves as the Stars’ official training facility, will be home to the first Jamba store within the partnership.

The agreement includes giveaways, in-game entertainment, smoothies at Dr Pepper StarCenter events and a team up on Stars youth fitness initiatives.

“By partnering with the Stars—a deeply respected hometown brand—we’re able to share the fit and fun lifestyle that’s at the heart of both organizations, and amplify our impact in the community,” Pace said. “We look forward to opening Jamba in Dr Pepper StarCenter Frisco, and sharing our hand-crafted blends with Stars fans.”

-FWBP Staff

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