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TMS lands ROXOR as title sponsor

Mahindra Automotive North America (MANA) will showcase its ROXOR off-road vehicles at Texas Motor Speedway as the title sponsor of the ROXOR Loud and Proud Pre-Race Show with Sam Riggs leading up to the March 29 NASCAR Cup Series O’Reilly Auto Parts 500.

The multi-year program between the Auburn Hills, Michigan-based company and No Limits, Texas! puts the ROXOR brand in front of those always-enthusiastic NASCAR pre-race crowds, with this year’s event showcasing Texas singer/songwriter Sam Riggs.

“Adding a company like Mahindra Automotive North America and a product like the ROXOR to our spring race weekend at Texas Motor Speedway is a win for us and an even bigger win for our fans,” said Eddie Gossage, president and general manager of Texas Motor Speedway. “Putting the ROXOR name on our pre-race show adds credence to that popular part of our event, and it’ll introduce parts of our fan base to a vehicle that’s right up their alley.”

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