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Event News 1-800-Flowers botches Valentine's Day - and apology, too

1-800-Flowers botches Valentine’s Day – and apology, too

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Robert Francis
Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

 

Gregory Wallace

NEW YORK (CNNMoney) — Two days after Valentine’s Day, 1-800-Flowers was still apologizing to customers whose flowers and candy never showed up.

1-800-Flowers sent nearly 400 individual apologies on Twitter, plus more on Facebook, but customers weren’t satisfied.

Some frustrated customers said the company’s phone lines were jammed. They also sent emails and filled out an online form, and received only automated replies.

Their frustrated and upset online posts told stories of wilted and broken flower arrangements, or those that never arrived at all.

“It’s been a very frustrating experience,” said Vy Nguyen of South Carolina. She helped her dad order flowers to be delivered to her mom’s workplace, but they didn’t show up. “We tried to do something nice for my Mom and she ended up with no flowers on Valentine’s Day and she was very upset as she should be.”

Nguyen said she called 1-800-Flowers multiple times, but the automated phone system hung up on her. She sent several emails and finally got a response after she sent a publicly-visible message on Twitter.

She was given a different phone number to call and eventually a customer representative revealed her order had been canceled and a refund was on the way. For the trouble, Nguyen said the representative offered a free “apology arrangement” — then withdrew that offer. Now, Nguyen is waiting for her original order to be refunded as plus a voucher for $20 off a future order. She said she doesn’t plan to use the voucher because she’s taking her business elsewhere.

Other customers told CNNMoney that 1-800-Flowers also promised them a refund and a discount voucher.

The company’s spokesman did not return a call requesting comment on Sunday. But it posted a message to customers on Facebook: “Our customer service center is open 24×7 and our caring team is working hard to resolve every concern, and won’t stop until we do. … Due to the weather issues we experienced, wait times are longer than we would like.”

1-800-Flowers is headquartered on Long Island, New York and many impacted customers appeared to live along the East coast, hit hard by a snow and ice storm for Valentine’s Day.

The company hasn’t yet answered every customer call.

After the flowers Mike Wilson ordered for his significant other never arrived in Toronto, he spent at least three hours on Friday and Saturday waiting on the phone for a 1-800-Flowers representative. His only reply from the company was an automated email acknowledging the complaint he filed on its website.

“The person that I was shipping these to is a very understanding person. I’m probably more disappointed than she is,” he said. But the delivery issue was only half of it. “I think I’m actually more discouraged by the poor handling after the fact.”

His delivery still hasn’t arrived. He received a receipt but no tracking number.

Sara Naeseth’s order didn’t make it to a truck either. The chocolates she ordered three weeks ago for her boyfriend, Daniel, were listed for days as sitting in an Illinois distribution center.

Of the customers who spoke to CNNMoney, Naeseth may be most fortunate: besides the refund and voucher, 1-800-Flowers is shipping the chocolate tower she originally ordered.

Her order is now scheduled to arrive Friday — just one week late — but 1-800-Flowers has already moved on. The latest offer plastered on its website is a sales pitch: “Stuck in the Valentine’s doghouse? Get out with flowers and gifts that wow!”

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