NewcrestImage Opens Upscale Boutique Hotel In Dallas-Ft. Worth Metroplex
The Elmore Hotel opens today under the ownership of NewcrestImage and management of Coury Hospitality in Southlake, Texas, which is midway between Dallas and Fort Worth. With 175 rooms and four floors, the property has undergone a year-long, multi-million-dollar renovation, becoming the first boutique lifestyle hotel in Southlake and the latest addition to Marriott’s Tribute Portfolio of independent hotels.
“Our renovation has created a thoroughly modern and memorable hotel experience that distinctively stands out for guests and seamlessly blends into the local neighborhood,” explained Mehul Patel, Managing Partner of NewcrestImage. “Originally built in 2016, the property now showcases uncompromising contemporary style, luxury amenities, and next-gen technology – all supported with thoughtful Southern-style hospitality and elevated personal service.”
According to Paul Coury, CEO of Coury Hospitality, “The Elmore is the kind of exceptional design-forward, lifestyle hotel that our company is boldly bringing to cities throughout Texas. It represents a true living room for the Southlake community where successful business deals are conducted, where travel memories are made, and where significant family and community events are held. The property will quickly become a haven for guests and a gathering spot for locals.”
The new interior design is inspired by the American Elm tree to symbolize both growth and connection, and features work by famed British photographer David Yarrow. Fine dining is offered at the Sagewind restaurant, while a variety of innovative cocktail and food options are featured at the hideaway Social Outlaw speakeasy.
Also available is about 5,000 square feet of flexible meeting and event space, a fully-equipped fitness center, wellness programs next to the outdoor pool, and customized packages through local vendors to Southlake’s distinctive cultural, retail, and wine-tasting locations.
The Elmore Hotel is a 10-minute drive from DFW International Airport, a seven-minute drive from the Gaylord Texan Convention Center, and a 10-minute walk to Southlake Town Square, a popular open-air shopping district with more than 120 stores and dozens of restaurants.
Founded in 1999, Coury Hospitality is a leading hotel industry management company with a record of delivering market-leading results for hotel owners and developers. Its portfolio includes the acclaimed Hotel Vin in Grapevine, along with premier hotels in Marriott’s Autograph Collection and Tribute Portfolio, as well as in Hilton’s Curio Collection. Headquartered in Dallas, Coury is known for a personalized, hands-on approach to development and management.
Since its establishment in 2013, NewcrestImage has been involved in transactions totaling more than $3 billion for nearly 300 hotels and close to 32,000 hotel rooms in 130 communities nationwide. The Dallas-based company, which currently owns more than 45 hotels, has a well-earned reputation for its powerful commitment to innovative design, operational excellence, and guest satisfaction.
