Cynthia Serrano, CEM, CVP, has been named Deputy Director of the City of Fort Worth Public Events Department.
Serrano was promoted to Assistant Director (General Manager of Operations) for the Fort Worth Convention Center in 2021 and will continue her GM role there as the center is undergoing a $701 million expansion scheduled for completion by late 2029.
“Cynthia’s commitment to our team, tourism partners and clients during her 25-year tenure with the City has resulted in proven success for hosting convention business in Fort Worth,” said Mike Crum, Director of Public Events. “Her experience and deep knowledge of venue management will provide steady leadership as we transform the southeast quadrant of downtown with our center’s long-planned expansion and modernization.”
“I’m grateful for this opportunity to lead this center into its next exciting chapter,” said Serrano. “My priority is to remain focused on providing excellent customer service to our clients and guests while delivering a modernized facility to serve the Fort Worth community and visitors for decades to come.”
Serrano achieved a Certified in Exhibition Management (CEM) credential from the International Association of Exhibitions and Events, and a Certified Venue Professional (CVP) from the International Association of Venue Managers. She holds a Master of Science in Advertising and Public Relations from Texas Christian University, a Bachelor of Arts in Interdisciplinary Studies from the University of Texas at Arlington and completed coursework in Public Administration from Texas Wesleyan University. She has been with the City of Fort Worth since 1999 and has worked in several departments, including Finance and Community Relations.
