Texas Health Resources and G.E. Foodland Inc. Double Their Efforts to Make Fresh Fruits & Vegetables More Affordable in North Texas     

Foodland Stores in Dallas, Arlington & Waxahachie Will Now Offer Double Up Food Bucks Texas  Benefits For SNAP Shoppers

FORT WORTH, Texas (June 9, 2025) – Texas Health Resources and G.E. Foodland Inc. are doubling down on efforts to make fresh produce more affordable for area families, by expanding the number of grocery stores offering Double Up Food Bucks Texas benefits in North Texas. The two announced today that four additional Foodland Markets stores will now offer Double Up Texas benefits to shoppers eligible for Supplemental Nutrition Assistance Program, or SNAP, benefits.

Double Up Texas is led statewide by Sustainable Food Center and carried out in North Texas by Texas Health Community Hope, Texas Health Resources’ unique approach to promoting healthier futures through a broad range of impactful initiatives, investments, and collaborations. The program allows eligible shoppers receiving SNAP benefits to double their purchasing dollars when buying fresh fruits and vegetables at participating grocers and farmers markets. Texas Health customizes the program to the needs of individual merchants, with most participating merchants offering customers 50% off fresh produce up to $10 a day. This work is supported by the Double Up Food Bucks Texas program, project award no. 2024-70415-43711, from the U.S. Department of Agriculture’s National Institute of Food and Agriculture.

Texas Health introduced the Double Up Texas program to North Texas in 2020 by making benefits available at Cowtown Farmers Market. G.E. Foodland was the first grocer to offer benefits in 2021 at the Foodland Markets at 1524 NW 25th St. and 1212 S. Ayers Ave. in Fort Worth. Texas Health and G.E. Foodland later introduced the benefits at the Foodland Markets at 3320 Mansfield Hwy. in Forest Hill and 8411 Lake June Road in Dallas. Locally, benefits are now available at seven farmers markets and 10 grocers, including all eight Foodland Markets stores in North Texas. The newest Foodland Markets locations are:

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  • 1314 S. Buckner Blvd., Dallas TX 75217
  • 550 W. Randol Mill Road, Arlington TX 76011
  • 1655 New York Ave., Arlington TX 76010
  • 610 Ferris Ave., Waxahachie TX 75165

“G.E. Foodland has been at the forefront of our efforts to help area families put more fresh fruits and vegetables on the table,” said Matt Dufrene, a vice president for Texas Health. “Making Double Up Texas benefits available throughout all their stores is a huge step toward making fresh produce accessible to everyone in our region. It’s a real testament to G.E. Foodland’s commitment to their customers and to our community.”

Through 2024, the original four Foodland Markets accounted for $687,292 in Double Up Texas incentives for fresh fruits and vegetables, and 109,445 transactions.

“Our mission is to feed families for life, and we are passionate about supporting the health and well-being of the community we serve,” said Don Benefield, executive vice president of G.E. Foodland Inc. “Our customers who use Double Up benefits have had a very positive response, and we look forward to expanding the impact of this program throughout all of our stores.”

Double Up Texas program locations are selected based on a variety of factors including findings from the Texas Health Community Health Needs Assessment (CHNA); the geographic area served by vendors willing and able to implement the Double Up Texas program; and the ability to fund new locations. Texas Health continues to look for funding partners to expand the program across its service area, with plans to add additional Double Up locations in the coming year.

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A full list of Double Up Texas and other Texas Health’s healthy food access program locations can be found at this link.

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