Strategic partnership brings fresh vision, investment, and leasing strategy to Longview’s premier shopping destination
Trademark Property Co. (Trademark), a mixed-use investor, developer, and operator, has purchased Longview Mall in Longview, Texas, in partnership with Dillard’s, Inc. (Dillard’s), a current tenant and one of the nation’s largest department store retailers. This unique partnership marks the first time Trademark and Dillard’s have teamed up on a retail acquisition, with Trademark leading operations and leasing for the 646,000-square-foot property.
“Longview Mall is a vital part of the region’s retail landscape, and we see strong potential to elevate both the customer experience and tenant roster,” said Terry Montesi, founder and CEO at Trademark. “Together with Dillard’s, we’ll bring capital to reinvest in the property and enhance its position as a community hub for shopping, dining, and entertainment. This unique partnership builds on our 25+ year relationship with Dillard’s and Trademark’s portfolio of well-positioned assets in the sunbelt.”
Longview Mall, located in the heart of the city, offers a market-leading merchandise mix, including Dillard’s, Dick’s Sporting Goods, JCPenney, HomeGoods, Bath & Body Works, Foot Locker, H&M, Kay Jewelers, Auntie Anne’s, Chick-fil-A, and Chuck E. Cheese. Welcoming over 3.7 million visitors a year, it is the only enclosed regional mall within a 45-mile radius, providing convenient access and a diverse shopping experience for East Texas residents.
Dillard’s Chief Executive Officer William T. Dillard, II adds, “Longview is a strong market for Dillard’s and we look forward to building on our successful, long-term relationship with the Trademark team.”
“The Dillard’s-Trademark team plans to modernize the property and upgrade mall operations with the goal of bringing a better shopping experience and roster of tenants to Longview Mall,” said Daniel Goldware, Senior Vice President of Leasing at Trademark. “We believe this community will support better retailers and more offerings from Dillard’s and deserves a higher-level regional shopping destination.”
La Palmera, a one-million-square-foot indoor shopping and dining destination in Corpus Christi, Texas, was Trademark’s first redevelopment of a Dillard’s-anchored mall. From 2008-2010, Trademark successfully transformed the property, establishing it as one of the top-performing tertiary market malls nationwide.
Trademark’s national mixed-use, retail, and institutional services portfolio includes Galleria Dallas, Lincoln Square, Left Bank, Westbend, and Alliance Town Center in Dallas-Fort Worth; Market Street – The Woodlands; LaCenterra at Cinco Ranch in Katy; Anthem in Arlington; Great Hills Market & Station in Austin; Dunham Pointe in Cypress; La Palmera in Corpus Christi; Legacy Place in Palm Beach Gardens; Annapolis Town Center in the Washington DC Metro Area; North Point in Alpharetta, Georgia; The Shops at Saddle Creek in Memphis; Perkins Rowe in Baton Rouge; First Street Napa in Northern California; and Zona Rosa in Kansas City, Missouri.
About Trademark Property Company
Trademark Property Company is a full-service real estate firm focused on investments, development, and institutional services of retail, multifamily, office, and mixed-use properties. Fort Worth, Texas-based Trademark has invested in, developed, or redeveloped 24 million square feet of mixed-use, multifamily, and retail assets worth $5 billion. Including projects recently awarded, Trademark’s experienced team of more than 200 employees is currently operating a 20-property retail and mixed-use portfolio, totaling over 11 million square feet across the country, and is actively advancing three development projects. A three-decade leader in navigating the changing mixed-use real estate landscape, Trademark’s purpose is to be extraordinary stewards, enhance communities, and enrich lives. For more information, visit www.trademarkproperty.com or interact on Facebook, LinkedIn, and Instagram.
About Dillard’s
Dillard’s was founded by William T. Dillard in 1938 in Nashville, Arkansas with an $8,000 investment in a hometown department store. Today, Dillard’s, Inc. ranks among the nation’s largest fashion retailers – operating 272 Dillard’s locations including 28 clearance centers spanning 30 states and an Internet store at dillards.com. The Company focuses on delivering its customers style, quality, and value by offering premium fashion apparel, beauty, and home collections from national and exclusive brand sources. Dillard’s complements this curated product assortment with exceptional, client-focused customer care.
