By Scott Nishimura snishimura@bizpress.net
The Fort Worth Stock Show and Rodeo will host about 1.2 million visitors this year, its fourth consecutive year of more than a million, Stock Show benefactor Ed Bass told the Fort Worth City Council Tuesday in an annual report.
That includes 400,000 individuals, he said, who will spend $56 million while at the show, in tickets, souvenirs, food, beverage, and other expenditures.
About 80 percent of Stock Show visitors are from outside Fort Worth, he said.
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The Stock Show expenditures will generate $1 million in tax revenue to Fort Worth, and $3.5 million to Texas, Bass said. The show will run Jan. 16-Feb. 7.