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Sunday, April 11, 2021

Fort Worth Stock Show projects 1.2 million visitors this year

By Scott Nishimura snishimura@bizpress.net

The Fort Worth Stock Show and Rodeo will host about 1.2 million visitors this year, its fourth consecutive year of more than a million, Stock Show benefactor Ed Bass told the Fort Worth City Council Tuesday in an annual report.

That includes 400,000 individuals, he said, who will spend $56 million while at the show, in tickets, souvenirs, food, beverage, and other expenditures.

About 80 percent of Stock Show visitors are from outside Fort Worth, he said.

The Stock Show expenditures will generate $1 million in tax revenue to Fort Worth, and $3.5 million to Texas, Bass said. The show will run Jan. 16-Feb. 7.

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Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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