DALLAS (AP) – Texas has launched an anti-drinking and driving campaign targeting young adults on the road during spring break.
The Texas Department of Transportation on Tuesday announced details of this month’s effort called “DWI Hangovers Don’t Go Away.”
TxDOT spokesman John Barton said the campaign highlights the dangers of drinking and driving. Barton said the radio, TV and social media effort also stresses the importance of having a designated driver.
TxDOT officials plan to be at the South by Southwest Interactive Festival in Austin on Wednesday and at the St. Patrick’s Day Parade in Dallas on Saturday.
State figures show that in 2013 Texas had 25,158 alcohol-related crashes resulting in 1,022 deaths.
TxDOT said that during spring break last year Texas had a 23-percent increase in alcohol-related deaths compared to a year earlier.