-Alcon is partnering with gold- and silver-medal winning gymnast Laurie Hernandez on a new campaign that encourages people to find inspiration to visualize and achieve their goals. The “Eye Can, Eye Will” campaign is based on Hernandez’s belief that personal mantras and clear, comfortable vision with DAILIES TOTAL1 contact lenses have helped her maintain the focus and enthusiasm needed to get to the top of her game. This campaign is rolling out during a pivotal time for Hernandez, as she prepares to compete in next year’s games in Tokyo.
The videos on social media on Hernandez channel and the Alcon Dailies brand channels. Alcon worked with Ketchum Public Relations on the campaign and videos.
“The road to winning gold again in 2020 won’t be easy, but I know having a clear vision, the right mindset and exceptional eyesight will help get me there,” said Hernandez. “These days, constantly repeating mantras like ‘eye can, eye will’ on the balance beam or just going about my day helps keep my eyes on the prize and my head in the game. Having my mantra, along with my DAILIES TOTAL1 contact lenses, means I can visualize success and, hopefully, bring home the gold again. Eye can, eye will and so can you!”
The “Eye Can, Eye Will” campaign encourages everyone to create a personal saying through a newly launched online “mantra maker” that will help them see their potential and achieve their goals. The tool takes the user through a series of introspective questions and, at the end, produces a shareable and printable customized mantra in the form of a digital eye chart.
In addition to the online mantra maker, the campaign will feature inspirational videos of Hernandez – on and off the beam – created to give people a peek inside what motivates her. The overall goal of the online tool and videos is to encourage people to achieve their goals by finding inspiration and affirmation; harness the will, focus and self-confidence to reach their potential; and drive awareness of DAILIES TOTAL1 contact lenses.
“Alcon is proud to continue our partnership with Laurie Hernandez, especially during such an important time in her career,” said Sergio Duplan, region president, Alcon North America. “The ‘Eye Can, Eye Will’ campaign is perfectly timed, as the sheer hard work, determination and great vision needed to achieve her goals will inspire others also striving to become their personal best. DAILIES TOTAL1 contact lenses are designed to provide exceptional comfort and we know they will be the perfect addition to help Laurie and others achieve success.”
Anyone visiting EyeCanEyeWill.com can create an inspirational mantra and receive a trial offer for DAILIES TOTAL contact lenses. The personalized mantra is shareable via download or through social media using #EyeCanEyeWill.