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Alzheimer’s Association reaps sale benefits from Dallas Decorators Showhouse in Southlake

The Alzheimer’s Association and Engel & Völkers Real Estate Dallas announced Friday, Jan. 26, the sale of the 2017 Dallas Decorators Showhouse in Southlake and confirmed that $83,000 was raised to benefit the Alzheimer’s Association in its fight against the disease, a news release stated.

The almost 8,000-square-foot Southlake home was built by local real estate developer, Paul Moss, president of Marina Bay Development Corp.

Paul and Donna Moss were key partners in the Showhouse project, which was inspired by Paul’s mother, Clara Frances Moss, who had Alzheimer’s and passed last year.

“Alzheimer’s took my mom away from me along with her beautiful personality, and changed her into a completely different person,” Moss said in the release. “It’s a terrible disease and that’s why we were committed to the Showhouse – to raise awareness and to figure out how to support those with it and find a cure.”

The Showhouse kitchen, designed by Donna Moss, featured purple amethyst quartz countertops, another tribute to Clara, as purple is the official color of the Alzheimer’s Association.

Traditional Home magazine and Donna Moss, presented the home, which was decorated by both local and national interior designers. The home was open to the public for tours, with a portion of the ticket sales being donated to the Alzheimer’s Association.

“Having passion in life to make a difference in the lives of others was the foremost thought when my Southlake shop embraced the Showhouse Project to support the Alzheimer’s Association,” Roxann Taylor, owner and broker of Engel Völkers Dallas, said in the release. “Each of my real estate advisors has one common goal and that is to passionately deliver excellence in everything we do and the involvement in the Showhouse over this last year allowed us the opportunity to do just that.”

When the viewing was concluded, the house was sold and Taylor and her entire donated a portion of their sales commission to the association as well.

“This gift from Roxann Taylor is an exceedingly generous level of financial support for the mission of the Alzheimer’s Association,” Theresa Hocker, executive director of the association’s North Central Texas Chapter, said in the release. “We are grateful that Roxann understands the importance of the work we do in fighting this disease, both on the research front, and in terms of the local services we provide those who are dealing with Alzheimer’s disease every day.”

Traditional Home magazine’s National Showhouse Tour has raised money for both national and local charities for more than two decades.

“Our We are honored to have been part of such an incredible project,” Traditional Home Publisher Beth McDonough said in the release. “Through the Showhouse ticket sales, more than $28,000 was raised to help the North Central Texas chapter and also the Houston Southeast Texas chapter of the Alzheimer’s Association during the critical time of need following the devastation from Hurricane Harvey.”

Others involved in the project include Marina Bay Development Corp., Tasker Agency, 24 interior designers and more than 30 brand sponsors.

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