Auto insurer State Farm to market Blue Cross health coverage

 

CHICAGO (AP) – Consumers shopping for health insurance in five states, including Texas, will be able to buy one well-known brand from a leading provider of car insurance.

Blue Cross and Blue Shield health plans and State Farm announced Tuesday they’re joining forces for the second year of expanded coverage under President Barack Obama’s health care law. State Farm agents will sell health policies both on and off the new insurance marketplaces, allowing consumers who qualify to take advantage of financial assistance under the law.

More than 3,300 State Farm employees will market Blue Cross policies in Illinois, Montana, New Mexico, Oklahoma and Texas, said Chicago-based Health Care Service Corp. and Bloomington, Illinois-based State Farm in a news release.

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Open enrollment begins Nov. 15 for coverage starting Jan. 1.