Tuesday, September 21, 2021
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Blue Cross signs on as $5M charter sponsor of Fort Worth’s Blue Zones Project

🕐 1 min read

Scott Nishimura snishimura@bizpress.net

Blue Cross and Blue Shield of Texas has signed on as a $5 million charter sponsor of the Blue Zones Project well-being initiative being implemented in Fort Worth.

Of the sponsorship, $2.5 million is a grant that would match community donations dollar for dollar.

“We share a common goal of making the health choice the easy choice,” Bert Marshall, president of Blue Cross and Blue Shield of Texas. “Our goal is to incentivize leaders in Fort Worth to raise the $2.5 million…before the end of the year.”

The city, Fort Worth Chamber of Commerce, Texas Health Resources, and the Tennessee health care company Healthways – a longtime THR partner – are collaborating in implementing Blue Zones.

The National Geographic explorer and best-selling author Dan Buettner formed the Blue Zones program, based on an examination of communities worldwide where people live the longest.  

Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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