Texas cyclist Lance Armstrong will ride the 80-mile Gran route at Gran Fondo Hincapie-Fort Worth in March, Hincapie Sportswear announced Jan. 8.
Armstrong, a former teammate of George Hincapie’s, as well as current owner of the Mellow Johnny’s bike shops, endurance sports brand WEDŪ, and host of “THEMOVE” podcast, will join George Hincapie for the ride on March 30, 2019.
“I’m excited to join George for the ride,” said Armstrong in a news release. “The Gran Fondo Hincapie events are always a lot of fun, and I’m sure the Fort Worth ride will be a blast.”
“We’re thrilled to have Lance join us,” said George Hincapie. “He’s from the Dallas-Fort Worth area, and of course he has a lot of fans who will be riding in the fondo. His presence will definitely help to take the event to the next level.”
The Fort Worth Gran Fondo will be headquartered at The Shops at Clearfork, while the awards ceremony and family festival will be adjacent to Mellow Johnny’s Bike Shop. The After Party will be at Joe T. Garcia’s restaurant, and catering will be provided by Lanny Lancarte II of Righteous Foods. Proceeds for the event will benefit FitWorth, a family-focused initiative tasked with promoting healthy and active lifestyles through an individualized and sustainable approach to community wellness.
The original Gran Fondo Hincapie, located in Greenville, South Carolina, and now in its seventh year, has topped charts and received stellar reviews, acclaimed for the cycling celebrities in attendance, as well as the careful attention to safety, on-site viewing screens, course and segment timing, live tracking and streaming, live bands at the rest stops, and free family festival.
Hincapie Events is among the many companies within the Hincapie brands, which also include
Hincapie Sportswear, Hincapie Custom, Hotel Domestique, Experience Domestique, Restaurant 17, and Arapahoe|Hincapie p/b BMC.
https://hincapie.com/