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Senior care startup pilot project opens in Tarrant County Wal-Marts

Wal-Mart has opened two senior care service centers in two Tarrant County stores. Wal-Mart is partnering with Honor, a provider of high-quality home care for older adults will provide Honor Care at Home information in two pilot stores, one in North Richland Hills at 9101 North Tarrant Parkway and the other in Arlington at 4800 U.S. Highway 287.

“This is an exciting opportunity for Honor to work with the world’s largest retail company to offer families access to information about high-quality home care as well as ways to help Dallas-Fort Worth residents grow older in their own homes with joy, comfort and grace,” said Honor CEO and co-founder Seth Sternberg.

In Dallas-Fort Worth, the population of baby boomers age 65 and older is now 320,000 and growing, according to the U.S. Census Bureau. Surveys show 9 in 10 prefer to age in their own homes.

“As a resident, I am excited that I can help my neighbors and provide a valuable service in a space that is convenient, comfortable, and full of information for families who have busy lives and passion about caring for their aging family members,” said Honor General Manager Kathryn Parsons. “They can shop for products in Walmart geared toward aging adults and visit our care consultants who can help create tailored care plans. In addition, Honor is now hiring local Care Pros to help our community of baby boomers stay in their homes as they age.”

Honor is a startup based in Silicon Valley that has raised more than $20 million with a focus on giving seniors better in-home care. The company matches care professionals with seniors and many of the care professionals are Honor employees who have benefits and steady employment, unlike most senior care services. Honor co-founder Sternberg previously founded social media service Meebo that was eventually sold to Google. Also investing in Honor is Marc Andreessen, one of the co-founders of Netscape. His Andreessen Horowitz group invested $15 million in Honor and he also joined the company’s board.

Technology is also a component of the services Honor offers with an in-home screen for seniors and a mobile app for family members.

www.JoinHonor.com

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Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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