Global workwear brand Dickies has signed a new licensing agreement with SG Footwear, a division of SG Companies and manufacturer, marketer and distributor of kids’ footwear in the United States.
Products under the license will include infant, toddler, and boys’ and girls’ casual footwear, including hikers, relaxed loafers and classic casuals. Design and production of the Dickies-branded kids’ footwear lines will begin immediately, with marketing and distribution expected to begin in fall 2014. Headquartered in Fort Worth, Williamson-Dickie Mfg. Co. has provided work apparel, specializing in performance workwear since 1922. The company operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa and the Asia Pacific region; and under the Dickies, Workrite, Kodiak, Terra, Walls, Big Smith, 10X, Liberty and Duxbak brands.
“We are excited to have this new category as it reinforces our product offering for a younger age range,” said Michael Penn, vice president of licensing for Dickies. “Parents are familiar with our durability in school wear and kids’ fashion apparel, and now they will see that translate into a full assortment of kids’ footwear.” S.Goldberg was established in 1896 in New Jersey, and changed its corporate name to SGFootwear in 2002. SG Companies was recently formed as the parent company to SGFootwear, SG Messer Group, SGI Apparel Group and Rugged Shark. SGFootwear and SG Messer are licensed by high-profile brands including Dockers, IZOD, Perry Ellis, Signature and dENiZEN by Levi Strauss & Co., Panama Jack, Despicable Me 2, WWE, Marika, and National Breast Cancer Foundation to name a few. SGI Apparel holds rights to Harley-Davidson, LEGO, Sega, Warner Bros. and others. – Betty Dillard