ADDY Awards: Red Productions takes top honors, Schaefer wins 11 Gold

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American Advertising Federation Fort Worth

Red Productions took home the Best of Show award at the 2016 ADDY awards presented Friday night at the Ridglea Theater, while Schaefer Advertising Co. took home 11 gold awards.

The American Advertising Federation Fort Worth (AAF-Fort Worth) presented the American Advertising Federation Awards (ADDYs) to 34 Tarrant County-area agencies, businesses and schools. Winners were selected from among more than 500 entries. The program was themed like an old “Battle of the Bands” concert, often used in the ‘60s to drum up interest in a concert. But, reflecting the advertising nature of the event, this one was dubbed the “Battle of the Brands.”

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Fort Worth’s Red Productions took home the award for a series of Internet commercials for client iProspect’s “Relevance Matters” campaign, featuring videos asking the question: “Is your marketing relevant?” Red Productions previously took home a Best of Show award in 2011.

Other agencies winning gold ADDYs included: Ardent Creative, 1; Ascend Concepts, 1; Balcom Agency, 1; Design Works Studio, 1; F2 Media, 3; Fort Worth Funky, 2; GCG Marketing, 2; Hutson Creative, 1; Media Products/Lockheed Martin, 1; Musicbed, 3; Pavlov, 3; Red Productions, 1; The Fowler Group, 1; UNT Health Science Center, 1. In addition, 20 entrants won silver ADDYs and 24 entrants won bronze ADDYs.

The Best of Print award went to Musicbed for their company’s publication, Film + Music Magazine. Musicbed also won Best of Interactive for its company website. Fort Worth Funky won Best Of Electronic for two webisodes, “Doc’s Records & Vintage” and “Driskill Guitars.”

The Student Best of Show was awarded to Elena Chudoba and Andrew Czap, students at The University of Texas at Arlington, for their “Patriot Paddles” packaging campaign.

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Winners in the Fort Worth competition move on to the American Advertising Awards’ regional competition where they will compete with other gold and silver winners in District 10, which comprises Texas, Oklahoma, Arkansas and northwest Louisiana. Winners in that competition advance to the national competition. National winners will be announced at the American Advertising Awards celebration during the AAF national conference in Anaheim, California, in June.

Professional Special Judges’ Award recipients included: Ascend Concepts for Traulsen, winning a Special Judges’ Award for Print Collateral; F2 Media for RIDE TV, winning a Special Judges’ Award for Broadcast Branding; J.O. Design for Worthington Bank, winning a Special Judges’ Award for Outdoor; and Schaefer Advertising Co. for Fort Worth Zoo, winning a Special Judges’ Award for Design. Schaefer Advertising Co. was also awarded a Special Judges’ Award for Concept for its Amendment 28 Campaign for last year’s American Advertising Awards (ADDYs).

Student Special Judges’ Award recipients included: Luis Cuenca, Texas Christian University, who won a Special Judges’ Award for Design for “Grapes of Wrath” poster; Allison Sanzone, Texas Christian University, who won a Special Judges’ Award for Packaging Design for “Monster Chews Candy;” and Jessie Edwards, Texas Christian University, who won a Special Judges’ Award for Interactive for “Roomease” Mobile App.

Students receiving Gold ADDYs included Texas Christian University students Luis Cuenca (2), Allison Sanzone (2) and Sarah Strempke; and from the University of Texas at Arlington: Elena Chudoba with Andrew Czap, Arvel Perry with Gabriel Guerrero, and Austin Ryan and Chad Ryals. In addition, students from Texas Christian University received 5 silver and 8 bronze ADDYs and students from the University of Texas at Arlington won 5 silver and 9 bronze ADDYs.

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The Fort Worth competition is the first of a three-tier, national competition. At the second tier, Fort Worth winners compete against winners from other local clubs in District 10. District winners then advance to the third tier, the national stage of the American Advertising Awards.

Judges were Stephen Curry, Creative Director at Lewis Communications in Birmingham, Alabama; Shawn Poe, Creative Director at Jumpstart Automotive in San Francisco, California; and Tom Cocke, Sr. Vice President and Group Creative Partner at The Buntin Group in Nashville, Tennessee.

Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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