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Business Bringing Colour to Fort Worth: New shop aims to dress up...

Bringing Colour to Fort Worth: New shop aims to dress up professionals

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Robert Francis
Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

Colour Basis

1721 W. Berry St.

Fort Worth 76110

8:30 a.m.-6 p.m. Monday through Friday or by appointment.

Home

If you’ve ever looked at TV anchors, sports broadcasters and others in the media spotlight and wondered how they get that put-together, sharp-as-a-tack look no matter the sporting event or calamity, Fort Worth is the place to be.

Fort Worth? Hardly the center of haute couture or fashion, right?

True, but Fort Worth does have an ace in the world of style, Christi Schreiber and her new shop, Colour Basis.

The flagship retail store – and coaching studio – held its grand opening in late September and one tour of the store, located just east of Texas Christian University, and the color receptors in your brain will be set to 11.

Schreiber, president and CEO of Colour Basis, knows her way around a TV or movie set and knows the “look,” many people want as one of the most sought-after image experts in the country.

For example, Troy Aikman’s Windsor knot tie? Schreiber taught him that.

She’s worked with Jim Nantz and Jerry Jones getting them ready for TV appearances and even helped outfit NASCAR’s Jeff Burton with custom suits and shirts.

Local news talent who have used Schreiber include Karen Borta, Doug Dunbar, Pete Delkus and Dale Hanson, among others. Local TV personality Rebecca Miller is among her fans.

“If you’re wanting or needing an image update (clothes, hair, makeup), this is the place to go,” Miller said in an email. “For men and women; her style is impeccable. It’s not just for TV people: if you’re in a new job, interviewing for one, running for office, ‘back on the market’ or just want a re-fresh, go here. I can count on two fingers the number of good consultants I’ve worked with in media. Christi is tops.”

Schreiber’s current client list is a “Who’s-Who” among media industry leaders, including CBS, Cox Media Group, Disney/ABC, Fox News, Hearst Television, Nexstar, and QMI, among others.

She has contributed to industry texts, including the chapter “he Visual Self: Makeup and Hair” for the Walter Cronkite School of Journalism (Arizona State University) textbook, News Now. Schreiber makes speaking appearances to industry leaders as well as participating on professional panels and lends expert advice nationwide.

While many from the local TV talent scene have dropped by the shop, the retail location is aimed at expanding Schreiber’s palette to serve C-suite professionals, political figures, business executives and management teams with a distinctive and appropriate style for “the next step in their career,” she said.

The storefront will serve a growing clientele of image-conscious professionals who want expert feedback and direction on their look, Schreiber said.

“I see people who crave education on how to dress for their body type,” she said. “What looks good on them and, most important, the why behind it. And stop being swayed by what’s hot on social media.”

Greg Morse, CEO of Worthington Bank, recently switched his formal clothing business to Colour Basics. His bank, he notes, is a place where employees still wear suits, ties and white shirts.

“I have never been as impressed with the end products as I have been with my orders from this company,” he said. “Out of several suits and over a dozen shirts, every item fit perfectly. No trips to the tailor for adjustments, etc. This must be due to their attention to detail and years of experience professionally styling people in the public eye. Glad they opened a store in Fort Worth.”

Schreiber’s husband, Arendijus Mejeras, chief operations officer at the company, is in charge of company logistics, inventory and operations. He can also tie a mean Windsor knot.

“I think a lot of men don’t put as much thought into style as they should,” he said. “It can make a big difference in a career.”

Colour Basis offers men’s business apparel, including custom suiting and shirts, along with women’s business attire, accessories, intimates, makeup, home and beauty – all also available online at colourbasis.com.

While clothing may “make the man,” as the saying goes, the shop goes way beyond that.

The retail studio will also offer a full menu of image consulting and coaching services, and educational opportunities.

Clients of Colour Basis can expect personal perks not widely available at the retail level. Having a proprietary HD Makeup line suited for extended wear and durability for sensitive skin, Schreiber and her team offer in-studio makeovers with customized, take-home “face charts.”

“Our mission at Colour Basis is to elevate the visual credibility, professional image, and approachability of our clients through expert image training in wardrobe and style education in hair and makeup,” said Schreiber. And she loves her work. “We have a blast visually transforming our clients to enhance their success, she said.

The company is also involved in the community and in the neighborhood where the shop is located. Christi Schreiber is currently the only female business owner with the Berry Street Initiative.

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